What is Black Hat SEO?
Black hat SEO refers to unethical and manipulative practices used to improve a site’s search engine rankings. These practices violate search engine guidelines and can lead to penalties, including loss of rankings and removal from search engine results.
Black hat SEO is a general term for multiple unethical SEO practices, including:
- Cloaking
- Paid links
- Hidden links
- Keyword stuffing
- Private blog networks
- Low-quality content
- Duplicate content
- Hidden content
- Article spinning
- Doorway pages
- Sneaky redirects
- Link farms
Black hat SEO is the opposite of white hat SEO, which refers to search optimization practices that comply with search engine guidelines.