You’ve likely clicked on a Google Search result that took advantage of the star ratings rich snippet recently. For reference, here’s what a star/review rich snippet can look like:
Ever wondered how you can get star ratings that appear in SERPs for your own webpages so you can stand out from your competition?
Well, with the help of Rank Math’s built-in Schema module adding the proper Review Schema type to your posts and pages couldn’t be easier.
How to Add Review/Rating Schema Markup to Your Pages
Before we begin, you’ll need to ensure that Rank Math’s Schema Module has been enabled on your website by navigating to Rank Math > Dashboard in your WordPress admin area.
In this tutorial, we’ll walk you through how to use the Review Schema type on a post or page as well as the various available settings for it – let’s get started.
You can add the Rating Schema for the following type of articles:
1. When you are reviewing a product may that be an affiliate product.
2. When you are writing about a Book.
3. Writing about a Recipe.
4. Writing or reviewing a Software Application, like Rank Math.
5. Writing or reviewing a Course.
6. When writing about an Event.
Note that Google allows Star Rating to be shown for only the 6 types of articles that are mentioned above. In this article, we will show you how to add the rating Schema for the Product type and you can follow the same steps for all the other supported Schema types.
1 Install Rank Math
To kick things off, the very first step is to install the Rank Math WordPress SEO plugin. Getting started is very easy & just takes a few minutes.
2 Enable Rank Math’s Advanced Mode
Once you have the plugin installed, you need to ensure that the Advanced Mode is selected in the Rank Math dashboard as shown below:
3 Enable the Schema Markup Module
Enable the Schema Markup Module from the Rank Math Dashboard > Modules section. The Schema Module is available in the PRO version and we recommend to install the Rank Math PRO plugin and make the most of the Schemas supported by the plugin.
4 Edit the Post
To add the Product Schema Type first head over to the edit page for that post, by clicking Edit as shown below:
5 Open Rank Math In The Gutenberg Sidebar
You can open Rank Math in the Gutenberg sidebar by clicking on the Rank Math SEO icon for the page.
Or you can also click the three vertical dots in the top right-hand corner of the edit page and select Rank Math in the Plugins section – as shown below:
6 Navigate to the Rank Math’s Schema Tab
Then click on the Schema tab of Rank Math SEO.
7 Remove Current Schema (if applicable)
In the Schema tab remove any current Schema if there are any (usually Article) by clicking on the thrash icon as shown below:
8 Choose The Product Schema Type
Click on the Schema Generator button and then choose the Product Schema type by clicking on Use.
9 Fill in All the Details
Fill in the details in the Product Schema Builder.
Note: DO NOT add the values to the fields for which you do not have any information. For instance, Product SKU, etc. Google does not appreciate when random/unrelated data is added to the Schema Markup.
10 Enter the Rating Score
You can add the Rating score for your product in the Review section of the Schema Builder. You can also enter the minimum and maximum rating for your product in the Rating Minimum and Rating Maximum fields respectively.
11 Use the Shortcode
Google requires the ratings to be shown on the frontend to the users and for that, you can utilize the Shortcode from the Shortcode field as shown below:
Let us now look at how the meta-box will appear on different Editors:
The Appearance of the Rating Meta-Box on Different Editors
1 Classic Editor
In the Classic Editor this is how the Product will look like along with the rating displayed:
This is how the Ratings will be displayed if you use Elementor Page Builder.
For any other page builder, you can follow the steps mentioned above and simply add the Shortcode and the exact information on the page where the Rating Schema is added…
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