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Software Schema Type

If your site has content in the form of posts or pages about software applications, we recommend using the Software App Schema type. Doing so helps search engines better understand the contents of your pages and information about the software application your webpage is about.

Software Schema rich result example

And in turn, Google may present it to its users (i.e. searchers) in unique ways through the use of SERP features (such as rich snippets) in Google Search results – making it easier for you to stand out among your competition and for potential customers to reach you. Fortunately, applying the Software Schema type to any number of pages on your website couldn’t be easier than it is with Rank Math.

How to Add Software Schema Markup to Your Posts/Pages

Before we begin, you’ll need to ensure that Rank Math’s Schema Module has been enabled on your website by navigating to Rank Math > Dashboard > Modules in your WordPress admin area.

Enable Schema (Structured Data) module

In this tutorial, we’ll walk you through how to use the Software Schema type on a post or page, as well as the various available settings for it – let’s get started:

1 Edit Your Post or Page

To add the Software Schema Type, first head over to the edit page for that post, by clicking Edit as shown below:

Click edit post

2 Open Rank Math In the Gutenberg Sidebar

You can open Rank Math in the Gutenberg sidebar by clicking on the Rank Math SEO icon for the page.

Or click the three vertical dots in the top right-hand corner of the edit page and select Rank Math in the Plugins section as shown below:

click Rank Math

Then go to the Schema Settings by clicking on the Schema tab and clicking on Schema Generator.

Click on Schema Generator

4 Open Rank Math’s Schema Builder

Find the Software Schema from the list and click on Use to open the Schema Builder.

Choose Software Schema

The Schema builder will then open up as shown below:

Software Schema Builder

Software Schema Type Setup & Available Options

Now, let’s have a closer look at each of the available options.

1 Headline

Write a headline that contains the name of the software application. You can also make use of variables if you have mentioned them in the post title. This process will automatically add the Headline for your Software Schema.

Enter the headline

2 Review Location

This option lets you choose where the information for the Schema should be added. You can add it above the content, below the content, or both above and below the content. You can also use the shortcode and choose a custom location.

Select the review location

3 Shortcode

If you chose the shortcode option in the above setting, then you should paste the shortcode from this field into your post where you want the review to be displayed.

Shortcode - Software Schema

4 Description

Enter the description of the software application. You can also make use of variables and create a dynamic description. This process will automatically add a description to your Software Schema.

Enter the description

5 Operating System

Enter the operating system details in this field. Note that you enter the names of the operating systems in quotes and separate them with commas. For example: “Windows 7”, “Windows 8”, “Windows 10”.

Add the operating system details

6 Application Category

Enter the category of the application. It can be multimedia, a game, or even a utility.

Enter the application category

Google supports the following application categories:


7 Offers

Enter the price of the software application without any currency symbols in the Price field. If your app is available for free, then enter the Price as 0.

Enter the currency of the price in the Currency field here. You need to enter ISO 4217 compliant currency code.

Enter price and currency

8 Review

Enter the rating score for the software application. You can also enter the maximum and minimum ratings for the software application.

Enter the rating score

9 Pros and Cons PRO

Enter the Pros and Cons of the software you’re discussing here. These fields are available only in Rank Math PRO and when you add, ensure that you’re adding only one item per line.

Pros and Cons Schema fields

And, that’s it! Click on Save for this Post once you’re done making any changes to the Software Schema for this page. Then, simply update the page as you normally would after making a change or click Publish if this is a newly created page.

You can then check your Schema with the help of Google’s Rich Results Testing Tool. If you have absolutely any questions about using Software Schema on your website with Rank Math, please feel free to reach our support team here, and we’re always more than happy to help.

Still not using Rank Math?

Setup takes less than 5 minutes including the import from your old SEO Plugin!

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