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Product Schema Type

If you run an eCommerce store – you can start reaping the benefits of the Product Schema type and keep up with your competition.

Product Schema: Get Star Rating for Your Product Reviews

There are two main scenarios in which you would use this structured data markup type:

  • A product page that describes a single product
  • A shopping aggregator page that lists a single product

Here’s an example of one of the rich snippet types/search features that your website can earn when you make use of the Product Schema type:

Google search result showing WooCommerce Product Schema

Fortunately, adding the Product Schema type to any number of pages on your website couldn’t be easier than it is with the help of Rank Math.

Note: Rank Math’s built-in support for WooCommerce also means that product information will be automatically used to help your site stand out in search using Product Schema.  

How to Add Product Schema Markup to Your Posts/Pages

Before we begin, you’ll need to ensure that Rank Math’s Schema module has been enabled on your website by navigating to Rank Math SEO → Dashboard in your WordPress admin area.

Enable Schema Structured Data module

In this tutorial, we’ll walk you through how to use the Product Schema type on a post or page, as well as the various available settings for it – let’s get started:

1 Edit Your Post or Page

To add the Product Schema — at first head over to the edit page for that post, by clicking Edit as shown below:

Edit Post

2 Open Rank Math in the Gutenberg Sidebar

You can open Rank Math in the Gutenberg sidebar by clicking on the Rank Math SEO icon for the page.

Or you can also click the three vertical dots in the top right-hand corner of the edit page and select Rank Math in the Plugins section – as shown below:

Click on Rank Math

Navigate to the Schema settings by clicking on the Schema tab. Then click on Schema Generator.

Click on Schema Generator

4 Open Rank Math’s Schema Builder

Find the Product Schema from the list of available Schema types and click on Use against the Product Schema to open the Schema Builder.

Use Product Schema type

The Schema Builder will then open up as shown below:

Product Schema Builder

Product Schema Type Setup & Available Options

Now, let’s have a closer look at each of the available options.

1 Product Name

Enter the name of the product here. This is a mandatory field, and you can make use of variables if you have already mentioned it in the post title.

Enter the product name

2 Product URL PRO

The default variable %url% includes the URL of the current post/page, where you’re adding this Product Schema. If the product is available on an external website like Amazon, then enter the URL of the product here.

Product URL

3 Review Location

This option lets you choose where the information for the Schema should be added. You can add it above the content, below the content, or both above and below the content. You can also use the shortcode and choose a custom location.

Review Location

4 Shortcode

If you chose the shortcode option in the above setting, then you should paste the shortcode from this field into your post where you want the review to be displayed.

Shortcode - Product Schema

5 Description

Enter the description of the product. You can also make use of variables and create a dynamic description.

Enter the description

6 Product SKU

 Enter the product’s unique Stock Keeping Unit.

Enter the Product's SKU

7 Brand Name

Enter the name of the brand in this field.

Enter brand name

8 Brand URL PRO

Enter the URL of the brand in this field.

Enter Brand URL


Enter the Global Trade Item Number for the product here in this field. GTIN is a unique identifier number, developed by GS1 that provides you the ability to look up product information in the database. It may belong to retailers, manufacturers, collectors, researchers, or others.

Enter the GTIN number

Depending upon the product and where they’re sold, you would come across various types of GTIN codes like:

  • GTIN-12 or UPC: It is a 12-digit bar code number mostly used in North America.
  • GTIN-14 or ITF-14: It is a 14-digit number. These symbols are usually used to identify trade items at various packaging levels.
  • EAN: An 8-digit and 13-digit GTIN primarily used in Europe.
  • JAN: The barcode used in Japan that provides an 8 or 13-digit GTIN is known as a JAN.
  • ISBN: International Standard Book Number is a unique identification number that is used for books only. It consists of a 13-digit number (ISBN-13).


The manufacturer assigns a number to each of their products, and they are known as “Manufacturer Part Number (MPN)”. This means that the product is uniquely identified by MPN and has no set structure.

Enter the Manufacturer’s Part Number of the product.

Enter the MPN number

11 Additional Type PRO

If there is another data type available in documentation to describe the product, you can add the data type in this field. You can also add a link to external vocabulary like Wikidata or Wikipedia that describes the product.

Enter the Additional Type

12 Add Manufacturer PRO

Enable this option to add the manufacturer details for the product. Rank Math will include your Organization data from Local SEO settings as manufacturer info when you enable this option.

Add Manufacturer - Product Schema

13 Offers

 Offers data is not required for Editorial Reviews. Enter the offer details of the products in the various fields as shown below:

Enter the details of the offers

The various fields are:

  • Price: Enter the price of the product. Only enter the number here.
  • Currency: Enter the ISO 4217 currency code of the currency of the product. If you do not know the ISO code of your country’s currency, then find it from this Wikipedia Article.
  • Availability: Choose the availability of the product from the options currently available — In Stock, Sold Out, or Preorder.
  • Price Valid Until: Select a date until which the price of the product is valid.

14 Review

Enter the rating score for the product here. You can enter the minimum and maximum score in your rating scale in the following fields.

Enter the rating score

15 Pros and Cons PRO

Enter the Pros and Cons here for the product being reviewed. These options are available only in the PRO version of Rank Math. It is only for Editorial Reviews. When you add Pros and Cons in these fields, ensure that you add only one item per line.

Pros and Cons

And, that’s it! Click on Save for this Post once you’re done making any changes to the Product Schema for this page. Then, update the page as you normally would after making a change or click Publish on a newly created page. You can then check your Schema with the help of Google’s Rich Results Testing Tool. If you’ve absolutely any questions on using Product Schema with Rank Math, please feel free to reach our support team directly from here, and we’re always here to help.

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