November 2024 Core Update

Google released the November 2024 Core Update on November 11, 2024, and expects it to be completed within two weeks.

Google’s Official Announcement

Google announced the release of the November 2024 Core Update in a post published on X (formerly Twitter). The announcement did not include the date the update would be completed. 

Today we released the November 2024 core update. We'll add it to our ranking release history page in the near future and update when the rollout is complete. For more on core updates: https://t.co/43pVoYH8k7

— Google Search Central (@googlesearchc) November 11, 2024

Google also announced the November 2024 Core Update on its LinkedIn page.

In the post, Google mentioned that the update is intended to show visitors more helpful results, reduce the appearance of search engine-first content, and improve the quality of search results pages. It added that it is expected to be completed within two weeks.

What Are People Saying?

Google did not include the end date of the update in its X’s post. So, Barry Schwartz replied and speculated that Google would complete the update before the big holiday shopping season. This is likely the post-Thanksgiving shopping season, which includes Black Friday, Cyber Monday, Christmas, and the New Year holidays. 

this should complete before the big holiday shopping season, *should*

— Barry Schwartz (@rustybrick) November 11, 2024

Meanwhile, multiple commenters expressed their displeasure by replying to Google’s announcement on X. Their discontent indicates the frustration of multiple small publishers who repeatedly lose traffic to larger publishers with each core update. 

This includes a comment from Mayank Parmar who mentioned that the August 2024 Core Update did not benefit small publishers and raised doubts over whether the November 2024 Core Update would benefit small publishers. 

is this going to help anyone? The August update was supposed to help smaller publishers, but it did not. pic.twitter.com/m6z2YZjfkL

— Mayank Parmar (@mayank_jee) November 11, 2024

Jeff also expressed his displeasure, saying this update was going to take away the last visitors to his site. 

Oh good, I have 3 daily visitors left. I'm glad Google was working on an update that will get rid of them too.

— Jeff (@iamjeffw) November 11, 2024

Blaine Smith added that he was not bothered about the update since he no longer receives considerable traffic from Google.

Ah. Years past I would be checking my Search Console and Analytics, terrified and anxious we'd get caught up in yet another core update.

Not much to fret about this time, you can't kill what is already dead 🤣

Eh, what's another 14 years to build a new site?

— Blaine Smith (@GHBSmith) November 11, 2024

In another post, Barry shared reports from multiple rank tracking tools. The tools indicated the presence of large volatilities on search results pages. However, there are no large scale movements in rankings. 

then here are what the volatility tools are showing right now, the chatter is the same – so far not seeing big movement but it is early pic.twitter.com/NSuLeL0Rrk

— Barry Schwartz (@rustybrick) November 12, 2024

Glenn Gabe replied to Barry’s post about the November 2024 Core Update. He mentioned that there has been a series of volatilities on search results pages since Google released the August 2024 Core Update. 

Here we go! The November 2024 broad core update is rolling out. There's been a ton of volatility since the August core update completed. Let's see what Google has in store for us. Stay tuned. I'll probably share my "Core Update Notes" each day based on what I'm seeing in the… https://t.co/T9rks7tAMP

— Glenn Gabe (@glenngabe) November 11, 2024

In another post, Glenn mentioned that Google’s LinkedIn post announcing the November 2024 Core Update sounds like that of the Helpful Content Update, the most recent of which ran from September 14 to 28, 2023.

From last night. This wording from Google sounds like another update we all know… cough, HCU. 🙂 i.e. People-first versus Search-first. This should be interesting to analyze. Eager for the update to land. Probably tomorrow into Thursday… https://t.co/qZXBB3xbNb

— Glenn Gabe (@glenngabe) November 12, 2024

Previous Core Updates

The November 2024 Core Update is one of the multiple core updates we have reported on since 2021. Below are the details of the other core updates we have documented so far:

• August 2024 Core Update: August 15 – September 3, 2024
• March 2024 Core Update: March 5 – April 19, 2024
• November 2023 Core Update: November 2 – November 28, 2023
• October 2023 Core Update: October 5 – October 19, 2023
• August 2023 Core Update: August 22 – September 7, 2023
• March 2023 Core Update: March 15 – March 28, 2023
• September 2022 Core Update: September 12 – September 26, 2022
• May 2022 Core Update: May 25 – June 9, 2022
• November 2021 Core Update: November 17 – November 30, 2021
• July 2021 Core Update: July 1 – July 12, 2021
• June 2021 Core Update: June 3 – June 12, 2021

What’s Next – Dealing With This Update

The effect of the November 2024 Core Update remains unclear as bloggers and SEOs are not yet complaining about gaining or losing rankings. However, this may be because the update was recently released. So, the situation may change before it is completed.