FAQs or Frequently Asked Questions is one of the Schema types supported by Google, and its results are prominent in the search results. Winning FAQ snippets can help your website occupy more space in the search result pages and encourages users to click through. Here is how it looks like:
As per Google’s guidelines, only reputable government and health websites will display FAQ-rich results. This rich result will no longer be displayed frequently for all other websites. Although there is no need to remove the FAQ Schema proactively, you can drop this structured data from your site.
In this knowledgebase article, we’re going to demonstrate how you can add FAQ Schema to your posts using Rank Math quickly and easily.
Table of Contents
- Adding FAQ Blocks in Rank Math
- FAQ Block Settings
- Previewing The FAQ Schema
- Importing Existing FAQs from Yoast
- Adding FAQ Schema With Rank Math’s Advanced Schema Generator
- Nesting The FAQ Schema
- Removing the Schema
- Some Questions About Rank Math FAQ Blocks
- Important Changes with FAQ Rich Results
- Learning All About FAQ Blocks
1 Adding FAQ Blocks in Rank Math
Adding FAQ Schema to your posts is a piece of cake with Rank Math. Start off by opening a new or existing post with the Block Editor.
Rank Math adds a custom block, called FAQ by Rank Math, to the Block Editor. You can search for the block, or scroll to find it in the Blocks menu. Click to add it to the post. If you don’t see this block, then ensure that you’ve enabled the Schema module under WordPress Dashboard → Rank Math SEO.
Here is how the FAQ Block will look on the screen for you.
From here, adding any number of FAQs to your post is easy. Type the question in the question field; answer in the Answer field. Add an image to the question if you prefer, and add more FAQs if you want. Here is an example.
To add another FAQ, click the Add New FAQ button and fill the question and answer fields again.
To delete a specific question, click the Trash icon on the top right of the question. You can also temporarily hide or disable a question by clicking the eye icon. This is quite useful when you’re testing multiple questions and don’t want to keep adding the same questions again.
You can also easily rearrange the FAQ questions, as shown below, with the up and down buttons available against each question. The option to rearrange questions is available only in Rank Math PRO.
Rank Math’s Content AI allows you to write frequently asked questions (FAQs) with just one-click. So, if you have enabled Content AI, then click on the AI icon in the FAQ block, and let Content AI generate the answers for you.
2 FAQ Block Settings
Since the FAQ Schema is added as a block, it has all the block-related customizations that you’d expect from any other block, plus some additional options that you’ll find only in Rank Math. When the FAQ Block is active, you’ll see the block settings in the sidebar.
There are several settings available for the FAQ Block, and here is a brief explanation for each of them.
- List Style: Here, you can toggle the list style of the FAQs. The options are none, unordered list, or ordered list.
- Title Wrapper: Here, you can select the heading wrapper that will be used for the FAQ questions. For example, if you select H2 (default), the questions will appear as an H2 in your post.
- Image Size: Here, you can select the image size that will appear with the FAQs. You can choose between thumbnail, medium, large, and full-size.
All the styling options mentioned above are exclusively available with Rank Math. No other FAQ Schema plugin offers such customization and flexibility.
You can also style the FAQ Schema with custom CSS using the FAQ Block options. Here is what each of the settings is used for:
- Title Wrapper CSS Classes: Enter the CSS class(es) that you want to apply to the questions of the FAQ
- Content Wrapper CSS Classes: Enter the CSS class(es) that you want to apply to the answers of the FAQ
- List CSS Classes: Enter the CSS class(es) that you want to apply to the list that contains all the FAQs
3 Previewing The FAQ Schema
Once you’ve added all the FAQs for the FAQ Schema, you can publish or preview your posts in WordPress, and the appropriate FAQ Schema code will be added to the post by Rank Math. On the frontend, the questions will appear as any other content on your page, but on the backend, the appropriate markup will be applied.
Here is an example of how the FAQ questions look on the page.
4 Importing Existing FAQs from Yoast
If you’ve moved from Yoast SEO to Rank Math and used the initial setup process, then your work is already done as Rank Math imports and converts all of Yoast’s FAQ Blocks to Rank Math during the import process itself.
In case you did not use the initial setup process or started using Rank Math from version v1.0.38 or before, then you will need to convert Yoast FAQ Blocks to Rank Math FAQ Blocks manually. The process just takes a few clicks, and it converts all of the Yoast Blocks to Rank Math Blocks in one go. Here is the process you need to follow:
Head over to Rank Math SEO → Status & Tools. From the tabs, navigate to Database Tools. If the Database Tools tab is unavailable for you, then make sure you’ve switched to the Advanced Mode in Rank Math.
From the list of tools, you can scroll down a bit to find the option to convert your Yoast FAQ Blocks (the option will be available only if Rank Math has detected any Yoast FAQ blocks on your site).
As you click the Convert Blocks button, Rank Math will get to work, and start converting your existing FAQ Blocks to Rank Math.
The process may take some time depending on the number of posts that you used FAQ Schema on, so stay patient and do not navigate away from the page until the process is complete.
Once the process is complete, you should see a confirmation message on top of the screen, which should also tell you the number of posts that Rank Math converted.
If you open up any of your posts now, you will see that Yoast FAQ Blocks will have been replaced by Rank Math FAQ Blocks.
Converting Yoast Blocks to Rank Math Blocks Individually
It is possible to convert individual FAQ Blocks from Yoast to Rank Math. However, the method requires that both Yoast SEO and Rank Math be installed and activated on your website. For obvious reasons, we do not recommend it, but we wanted to mention that the option exists.
To convert individual FAQ Blocks, head over to the post or page with the FAQ Block, and then select the Block. You should see some buttons appear on top of the Block, which is a sign that the Block is highlighted.
Hover over the first button from the list. Click the button to see the options to change the Block to another Block. Click the FAQ By Rank Math Block when you see it. And instantly, the Block will be converted to Rank Math’s FAQ Block.
Please remember that this option is included for special cases only, and we highly discourage you from using two SEO plugins at the same time. It is recommended that you use the other methods that we’ve discussed to convert FAQ Blocks.
5 Adding FAQ Schema With Rank Math’s Advanced Schema Generator PRO
5.1 Edit Your Post or Page
To add the FAQ Schema Type, first head to the edit page for that post, by clicking Edit as shown below:
5.2 Open Rank Math in the Gutenberg Sidebar or the Classic Editor
In Gutenberg, click on the Rank Math SEO icon that displays alongside this post/page’s SEO score to open the SEO settings for this page.
Or alternatively, click the three vertical dots in the top right-hand corner of the edit page and select Rank Math in the Plugins section – as shown below:
Click on the Schema tab and then click on Schema Generator.
In the Classic editor, navigate to the Rank Math SEO metabox and select the Schema tab. Next, click Schema Generator, as shown below.
5.3 Open Rank Math’s Schema Builder
Click on Use to open the Schema Builder.
The Schema Builder will show up with the options as shown below:
Now, let’s have a closer look at each of the available options.
5.4 FAQ Schema Type Setup & Available Options
Enter the name of the FAQ here.
2 FAQ Shortcode
Copy and paste the shortcode in the content to display the FAQ questions on the front end for the readers.
In the Classic editor, your FAQ Schema type will only be visible on your site when you paste the shortcode into the post editor, as shown below.
Enter the details of the Questions by clicking on Add Property Group. The following fields will then appear:
You can add in the information for a particular question, then click the Add Property Group link to add another group. You can then fill in the information in that question as well.
Click on Save for this Post once you have made the changes. Now update the existing post/page as you generally would do after making a change or click on Publish (if this is a newly created post/page).
Note: If you’ve added FAQ Schema using Rank Math’s Advanced Schema Generator, this gives you the ability to manually add the questions to your content however you wish (as long as the content matches what is present in your Schema) without using the FAQ Schema Block.
Using the FAQ Block in Gutenberg
The benefit of the Schema Generator option is that it allows the FAQ Schema to be used with Classic Editor, Elementor, or any other Page Builder, for that matter, while the FAQ Block only works on Gutenberg.
In the Gutenberg editor, click on the FAQ by Rank Math to use the FAQ Schema.
You can then add questions to the FAQ by clicking on Add New FAQ.
And, that’s it! Once you’re done making any changes to the FAQ Schema for this page, simply update the page as you normally would after making a change or click Publish if this is a newly created page. You can then check your Schema with the help of Google’s Rich Results Testing Tool.
Using the FAQ Schema in Classic Editor
In the Classic editor, navigate to the Rank Math SEO metabox and click Schema → Schema Generator, as shown below.
In the Schema Generator, click on Use to select the FAQ Schema.
Next in the Schema Builder, you can add questions and answers to the FAQ Schema by clicking the Add Property Group. Once you’ve added the questions and answers, click Save for this Post to save the Schema.
To use the FAQ Schema, return to the Rank Math metabox and click the Edit icon of the FAQ Schema, as shown below.
Copy the SHORTCODE in the Schema Builder.
Next, paste the SHORTCODE in the post editor.
After adding the shortcode, the questions and answers in the FAQ Schema will display on your site, as shown below.
6 Nesting the FAQ Schema
One of the best practices in implementing structured data includes connecting different Schemas in a page without leaving them isolated. By nesting and connecting Schema Markup, we offer more meaningful information to search engines so that they can better reflect the page’s actual content.
Thankfully, Rank Math does this nesting different Schemas automatically so that you can focus more on the content. Rank Math can now nest FAQ Schema inside an Article or Product or any CreativeWork Schema. With this nesting, you can tell search engines that the FAQ is about the primary topic you discussed in the article or about the product you reviewed on the page and not about your own website/organization in general.
For instance, if you’re adding the Frequently Asked Questions about specific software, be sure to add both the Software Schema and the FAQ Block to the post/page. Rank Math will automatically nest the FAQ Schema as ‘subjectOf‘ inside the Software Schema, conveying search engines that the FAQ page is about the software.
To check the nesting, click the preview icon next to the Schema Markup you’ve added to the page.
And now, you can check the JSON-LD code for the nested Schema Markup, which will look like this.
And then, update/publish the page for the nested Schema Markup to be added to your page. You can then check your Schema with the help of Google’s Rich Results Testing Tool.
Note: You may notice duplicate FAQ Schema on the Code Validation tab. The duplicated code is not included in your frontend Schema output and will not affect your SEO. While we work on resolving it, we suggest you directly inspect your code with Google’s Rich Results Testing Tool.
7 Removing the Schema
In case you want to add the Rank Math FAQ Block but without adding the Schema Markup, then you can easily do so with a filter.
Head over to your theme’s
functions.php file or
rank-math.php file and add the below code snippet to remove the FAQ Schema data.
remove_filter( 'rank_math/schema/block/faq-block', [ RankMath\Schema\Block_FAQ::get(), 'add_graph' ] );
8 Some Questions About Rank Math FAQ Blocks
Here are some commonly asked questions about Rank Math FAQ Blocks.
Can you add FAQ Blocks using the Classic editor in WordPress?
Unfortunately, that is not possible. You may add all the FAQs to the post using the Block editor and then switch to the Classic editor. Or, add the content you were planning to add with the classic editor using the Classic Block. Optionally, you can add a FAQ Schema to your post and paste its shortcode in your content.
Will the FAQ Schema implementation remain intact if I switch editors (classic to block) multiple times?
Yes. The FAQ Schema will work just fine.
How do I verify if the FAQ Schema is added correctly?
You may use the Google Structured Data Testing Tool to test the implementation of the FAQ Schema. However, you don’t have to do it as we’ve tested Rank Math extensively for bugs.
Do the FAQs increase traffic?
There is no guarantee that adding FAQs to your post will increase your traffic — even if they show up as rich snippets. The entire goal of FAQs is for people to get answers on Google, and not having to click-through to a website. So for simple questions, you might not get much traffic increase, but you will get brand visibility. For complex questions, however, it is likely that you will get more traffic.
I’ve added FAQs to my page, but they don’t show up on Google. Why?
That is all right. Even after the proper implementation of the FAQ Schema, it is up to Google to display them in the search results. Since Google is not transparent about the selection process, or any optimizations that you apply, there is not much that you can do to improve your chances.
Can I add more than 1 FAQ Block per post?
Technically, Google allows only 1 FAQ Block per page. But, we understand that not all users are aware of this limitation. To make sure all our users implement FAQ Schema correctly, we designed the FAQ Block in a way that even if you create more than one FAQ Block, they are combined to create a single block in the code. So, yes, you can create more than one FAQ Block, but only with Rank Math.
I want to learn more about FAQ Schema, where can I find more information?
We’ve put together a comprehensive guide about FAQ Schema, which covers all you need to know about it. You can read it by clicking this link.
9 Important Changes with FAQ Rich Results
To ensure search results are more useful, Google regularly tests and makes changes to improve the rich results, and as a recent change, the FAQ rich results are being limited to a maximum of two per search result.
While you can add more than two FAQs using our FAQ Block, search engines would decide on the two FAQs that would appear as rich results on your page’s search result.
10 Learning All About FAQ Schema
Now that you’ve learned about how to add FAQ Schema to your website with Rank Math, and even import your existing FAQ Blocks from Yoast, now it is time to add FAQ Schema to all your posts (where it makes sense). But, before you do that, we’d recommend that you learn all about FAQs, the benefits, the limitations, and the best practices.
We’ve put together a helpful guide on FAQ Schema that will help answer all these and more.
With Rank Math’s FAQ Block, adding the appropriate FAQ Schema to your blog posts is now effortless. So anytime you write a post on your website that could be made better with some FAQs, use Rank Math to add the appropriate Schema Markup quickly and easily.