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What is Content Marketing?

Content marketing is a form of marketing that focuses on creating valuable and high-quality content to help audience solve their problem or reach a decision. 

The content created as part of content marketing is intended to attract, engage, and encourage the audience to take action that benefits the business. This action could include signing up for the business’s newsletter, starting a demo or free trial, or purchasing their product or service. 

The content created during content marketing may be categorized into three, depending on the awareness level of the target audience. They are:

  • Top of the funnel content (TOFU)
  • Middle of the funnel content (MOFU)
  • Bottom of the funnel content (BOFU)

Blog posts, videos, podcasts, social media posts, ebooks, infographics, and newsletters are some of the common content formats used in content marketing.

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