What is a Call to Action (CTA)?
A call to action (CTA) is a text, image, or button that encourages a website or app user to perform an action.
A call to action requires an immediate response from the user. They often urge the user to sign up for a newsletter, buy a product, start a free trial, or download a resource.
A well-written call to action contains command verbs. It is written in the present tense, encouraging the visitor to take immediate action, and may sound like an order, request, or suggestion.