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What is a Call to Action (CTA)?

Toimintakehotus (CTA) on teksti, kuva tai painike, joka kannustaa verkkosivuston tai sovelluksen käyttäjää suorittamaan toiminnon. 

A call to action requires an immediate response from the user. They often urge the user to sign up for a newsletter, buy a product, start a free trial, or download a resource.

A well-written call to action contains command verbs. It is written in the present tense, encouraging the visitor to take immediate action, and may sound like an order, request, or suggestion. 


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