What is a Call to Action (CTA)?

CTA (Call to Action) は、Web サイトまたはアプリのユーザーにアクションの実行を促すテキスト、画像、またはボタンです。

A call to action requires an immediate response from the user. They often urge the user to sign up for a newsletter, buy a product, start a free trial, or download a resource.

A well-written call to action contains command verbs. It is written in the present tense, encouraging the visitor to take immediate action, and may sound like an order, request, or suggestion.