What is On-Page SEO?
On-page SEO, or on-site SEO, refers to the search engine optimizations performed on your website. It involves a series of activities, including:
- Adding internal backlinks.
- Using the proper header tags.
- Using the appropriate meta tags.
- Adding structured data to your content.
- Using optimized images with titles and alt tags.
On-page SEO is one of the four types of SEO. The others are:
- Off-page SEO: This refers to the SEO activities that occur on sites other than yours.
- Technical SEO: This refers to the optimizations done on your website code and server.
- Local SEO: This refers to the optimizations done by sites looking to rank for local search results.
With that said, you have much control over your on-page SEO. This makes it easier to execute, especially when compared to technical and off-page SEO.