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What is On-Page SEO?

On-page SEO, or on-site SEO, refers to the search engine optimizations performed on your website. It involves a series of activities, including:

  • Adding internal backlinks.
  • Using the proper header tags. 
  • Using the appropriate meta tags.
  • Adding structured data to your content.
  • Using optimized images with titles and alt tags.

On-page SEO is one of the four types of SEO. The others are:

  • Off-page SEO: This refers to the SEO activities that occur on sites other than yours. 
  • Technical SEO: This refers to the optimizations done on your website code and server. 
  • Local SEO: This refers to the optimizations done by sites looking to rank for local search results. 

With that said, you have much control over your on-page SEO. This makes it easier to execute, especially when compared to technical and off-page SEO. 

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