Best WordPress Redirection Plugins to Fix 404s and Protect SEO

If you manage a WordPress site for any length of time, you’ll eventually deal with broken links, outdated content, or pages that need to be moved.

Without proper redirects, these issues trigger 404 errors that frustrate visitors and gradually weaken your search rankings.

Redirection plugins solve this problem by automatically directing users and search engines to the correct location.

Instead of editing server files or wrestling with technical settings, you can manage everything directly in your WordPress dashboard with just a few clicks.

In this guide, I’ll share the best WordPress redirection plugins, covering their features, pricing, and who they’re best suited for, so you can choose the one that works best for your site.

1 Why You Need a WordPress Redirection Plugin

Redirects may seem like a minor detail, but they have a significant impact on both SEO and user experience. A broken link can cost you both visitor trust and search rankings.

Redirection plugins solve this by giving you a simple, no-code way to manage redirects right inside WordPress. With the right tool, you can:

• Preserve SEO value by passing authority from old URLs to new ones
• Protect user experience by avoiding frustrating 404 pages
• Simplify migrations and redesigns when changing domains or moving content
• Save time with automated tools that catch and fix URL changes

Without a redirection plugin, you’re stuck chasing broken links manually and risking traffic losses. With one, your site stays clean, user-friendly, and search-ready.

2 The Top 6 WordPress Redirection Plugins to Manage Redirects Easily

Here’s a breakdown of the best WordPress redirection plugins you can use.

2.1 Rank Math SEO

Rank Math is a powerful all-in-one SEO plugin, and one of its strongest tools is the built-in Redirect Manager.

Instead of installing a separate plugin, you get redirection capabilities bundled right inside your SEO workflow.

Just enable the Redirections and 404 Monitor modules, then head to Rank Math SEO → Redirections from your WordPress dashboard. On that page, select the Add New button.

On the Redirections page, you can set up your redirection by adding the source URL, destination, type, status, category, and scheduling when to begin and end the redirection.

The best part? You can import/export bulk redirections using a CSV file in Rank Math. Just switch to the Import & Export button on that Redirections page. 

If you’re experiencing 404 errors on your site, the 404 Monitor module you enabled earlier will record and log them for you. 

Visit Rank Math SEO → 404 Monitor to find them. When you spot one, just hover over it and use the Redirect option to redirect it immediately.

Beyond these basics, Rank Math helps you manage affiliate links, supports multilingual setups, handles bulk action redirects, and you can always find all your redirections on the Redirections page if you need to make changes.

That’s why many WordPress users and site owners who care about both SEO and site management prefer Rank Math. It saves them from plugin bloat and keeps everything in one dashboard.

Here are the standout redirect-related features of Rank Math:

• Multiple Redirection Types: Includes 301, 302, 307, 410, and 451 redirects. Lets you cover permanent, temporary, “deleted content,” or legal-restriction scenarios.
• Match Types: Includes Exact, Contains, Starts With, Ends With, and Regex. Good flexibility in applying rules to groups of URLs. Regex is especially powerful for pattern-based redirects.
• Bulk Actions & Multi-source Redirects: Apply actions to multiple redirects simultaneously (activate, deactivate, delete) and tie multiple source URLs to a single destination.
• Redirection Statistics & Logs: View the number of hits each redirect received (both human and bot), which helps optimize or refine rules.
• Auto Post Redirect: If you change a post’s slug or URL, Rank Math can auto-create a 301 redirect to the new URL so you don’t break old links.
• Import / Export / Migration: Import from CSV and migrate redirects from other plugins into Rank Math.
• Debug / Diagnose Redirects: Rank Math includes a debug mode that shows you interstitial info (only to admins) to catch conflicts or redirect loops.
• Categorization & Filters: Assign redirects to categories (and their child categories) and filter them for improved management.

Pricing: The free version contains the basic redirection feature. For the advanced features, you’ll need the PRO starting from $95.88.

2.2 Redirection

Redirection is a popular redirect manager plugin for WordPress. It gives you the ability to create and manage redirects without modifying server files, such as .htaccess. 

It’s flexible enough for advanced users who need regex rules and conditional redirects, yet simple enough for site owners who just want to fix broken links quickly.

This plugin is best for site owners or developers who want a free, reliable tool to manage all types of redirects while also tracking 404 errors.

Features

• Supports a wide range of HTTP status codes, including 301, 302, 303, 304, 307, and 308.
• Conditional redirects based on user role, login status, referrer, browser type, IP, cookies, and more.
• Regex and pattern matching to cover multiple URLs with one rule.
• 404 error monitoring with detailed logs to track hits, referrers, and broken URLs.
• Query parameter handling: match them exactly, ignore them, or pass them through.
• Import/export options for moving redirects between sites (CSV/JSON) or syncing with .htaccess and Nginx rules.

Pricing: 100% free. All features are included at no cost.

2.3 301 Redirects – (Easy Redirect Manager)

“301 Redirects (Easy Redirect Manager)” is a plugin designed to handle 301, 302, and 307 redirects with ease. Its goal is to give even non-technical users a way to fix broken links or reorganize content without fuss.

It’s ideal for smaller sites or users who require a lightweight redirect solution, or for those who prefer not to delve into complex regex and conditions.

Features

• Supports 301, 302, 307 redirects. Gives flexibility in redirect types.
• Dropdown interface: choose from pages, posts, custom post types, and archives to set redirection.
• Custom destination URLs (externals or internals)
• Retains query strings across redirects, preserving parameters.
• 404 error log & dashboard widget for seeing problem URLs.
• Simple redirect statistics (hit counts, usage).
• Import/export (bulk redirect management)

Pricing: The core plugin is free. The PRO unlocks advanced features starting at $49 (per site, lifetime).

2.4 SEO Redirection

SEO Redirection is a more streamlined 301 redirect manager built explicitly for SEO purposes. It aims to let you manage redirect rules easily without touching server configs like .htaccess. 

It’s good for site owners who want to keep redirect control in the WordPress dashboard and are migrating content, changing directories, or restructuring URLs.

Features

• Supports manual addition of 301, 302, and 307 redirections for posts, pages, or other URLs.
• Wildcard redirection: redirect entire folders or sets of URLs using patterns (in pro version)
• Automatic redirection when a post’s slug / URL changes (to preserve links)
• Redirect posts or pages in various statuses (published, draft, deleted) directly from the edit screen.
• Full logging and analytics: track how many times a redirect is used, when it was last accessed, and by whom.
• Import/export function to move redirects in/out (e.g., with CSV)
• Ability to use regular expressions (regex) in redirect rules

Pricing: Free core version available. The PRO version unlocks advanced features for a one-time payment of $29.

2.5 Easy HTTPS Redirection (SSL)

This plugin’s sole purpose is to enforce HTTPS usage across your WordPress site. When someone tries to access your site via HTTP, it automatically redirects to the HTTPS version. 

It also helps ensure that static files (images, CSS, JS) are served via HTTPS to avoid browser mixed content warnings.

It’s for site owners who already have SSL / HTTPS set up and just need a reliable way to enforce it across pages and resources, without manual edits.

Features

• Automatically redirect all HTTP requests to the HTTPS version of pages.
• Option to force HTTPS only on specific pages, not the entire site.
• Force static resources (images, CSS, JS) to load via HTTPS if they were embedded via HTTP. Helps resolve mixed content warnings.
• SSL Certificate Expiry Notification: Sends email alerts before SSL certificate expiration. You can configure the recipient and the days before expiry.
• Interact with .htaccess automatically: If a .htaccess file exists, the plugin will update it to include HTTPS redirection rules.

Pricing: Free

2.6 Simple 301 Redirects

Simple 301 Redirects focuses on doing one thing very well: letting you redirect old URLs (or broken ones) to new ones using permanent (301) redirects.

It offers a clean and easy way to preserve link equity and resolve 404 errors.

It’s best for blogs, small to medium sites, or site owners who mainly need to set up a few redirects (e.g., after changing permalinks, migrating portions of a site) and don’t need conditional logic, deep logging, or advanced patterns.

Features

• Very simple interface: input “old URL → new URL” and you’re done.
• Bulk import/export of redirect rules (CSV / JSON) to ease migrating or managing many redirects.
• Supports wildcards: you can redirect all files in a directory to the same filenames in a new directory (using *).
• Compatible with affiliate links: you can use it to redirect to external URLs (so useful for affiliate link redirecting)

Pricing: Free

3 Conclusion

Redirects play a significant role in maintaining the health of your WordPress site and preserving your SEO. The right plugin will save you from frustrating 404 errors, lost traffic, and ranking drops.

The key is to choose one plugin that fits your needs, rather than installing several at once, which can cause conflicts and slow down your site.

For most site owners, a reliable all-in-one option like Rank Math SEO is the smarter choice, as it combines powerful redirection features with a comprehensive SEO toolkit.

If you only need something lightweight, a free option like Redirection will suffice. But if you want to future-proof your site and handle more than just redirects, Rank Math stands out as the best long-term solution.

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