As you’re aware, redirects enable you to forward one URL to another. It’s a smart way to send users and search engines to a different URL while preserving your search engine rankings for a particular page.
When visitors request previously available content on your site, but maybe since it has been moved, you want them to be redirected to your content’s new location and not get a 404 error.
Additionally, search engines must understand whether content has moved and whether that move is temporary or permanent.
Giving visitors and search engines the right signals for your website improves user experience and is essential to your SEO performance.
Regex—short for regular expression—is a valuable shorthand, extremely useful for setting up large numbers of redirects.
Imagine how massive it would be if you had to individually create separate redirects for hundreds of URLs. Like any language, you need to familiarize yourself with the basics.
In this knowledgebase article, we’ll walk you through how to use regex redirects in Rank Math. Before using regex redirects in Rank Math, let’s first understand what a regex redirect is.
Table Of Contents
- What is a Regex Redirect?
- How to Add Regex Redirects in Rank Math
- Examples of Regex Redirects
- Redirect URLs with Diacritic Characters
- Redirect AMP URLs to Standard URLs
- Redirect URLs with /blog/ and .html Extensions
- Redirect URLs with a Date, URL Slug, and .html to the URL Slug
- Redirect Multiple URL Slugs with a Constant to a Single URL
- Redirect Every URL in a Subdirectory to a Specific URL
- Add Additional Text to a URL
1 What is a Regex Redirect?
A Regex or a Regular Expression is nothing but a set of characters that helps find a pattern within a piece of text. It allows matching any number of URLs dynamically without even knowing what the URLs might be.
In the case of standard redirects, you can specify a source and a destination URL. A single source points to a single destination, but there may be situations where you’d want to redirect more than one source to a destination. This is when regex redirect comes into the picture and can match multiple source URLs and redirect them to the destination.
These are some of the common characters that are used in Regex Redirects:
| Character | Interpretation | Example |
| * | Zero or more occurrences of the preceding element. | ab*cd matches “acd”, “abcd”, “abbcd”, “abbbcd”, and so on. |
| ? | Zero or one occurrence of the preceding element. | abc? matches “abc” and “ab” |
| + | One or more occurrences of the preceding element. | ab+cd matches “abcd”, “abbcd”, “abbbcd”, and so on, but not “acd”. |
2 How to Add Regex Redirects in Rank Math
Setting up a redirection has always been easy in Rank Math, thanks to its powerful Redirection Manager. With the help of Rank Math, you can manage your website’s redirections with the superhero-like powers bestowed in a complete Redirection Manager. Not only this, but it’s much easier to redirect large numbers of similar URLs with the help of its regex redirects option.
Note: Make sure you’ve installed Rank Math and activated the Redirection module from WordPress Dashboard → Rank Math SEO.
2.1 Navigate to Redirections
To add a regex redirect, navigate to Redirections from Rank Math’s dashboard as shown below:
2.2 Add a New Redirection
Add a new redirection from Redirections → Add New as shown below:
2.3 Add Regex Redirect
Add your source URLs and select the matching option as Regex from the drop-down list. Add your destination URL, and make sure you activate the redirect. Click on Add Redirection to add the regex redirect.
And that’s it! Your regex redirect will then be added.
3 Examples of Regex Redirects
Let’s take a look at some of the examples that will help you to understand regex redirects in a better way.
3.1 Redirect URLs with Diacritic Characters
If you want to get rid of the diacritic character and redirect all links with /ferñs/ to new /ferns/, you’ll have to add the following in your source and destination URLs:
Source URLs: /ferñs/(.*)
Destination URL: /ferns/$13.2 Redirect AMP URLs to Standard URLs
If you’ve used AMP on your website and later decided not to use it, you can redirect all AMP URLs back to the regular URLs. To achieve that, add the following to your source and destination URLs:
Source URLs: /(.*)/amp
Destination URL: /$13.3 Redirect URLs with /blog/ and .html Extensions
If you want to get rid of .html pages that have the /blog/ prefix and redirect all the posts in the directory, you’ll need to add the following in your source and destination URLs:
Source URLs: /blog/(.*?)\.html
Destination URL: /$1/And the final result will be as http://yourdomain.com/blog/your-post-name.html → https://yourdomain.com/your-post-name/
3.4 Redirect URLs with a Date, URL Slug, and .html to the URL Slug
To redirect a URL containing a date (year and month), URL slug, and a .html file extension to just the URL slug, use the regex below:
Source URLs: /([0-9]{4})/([0-9]{2})/(.*).html
Destination URL: https://yourdomain.com/$3For example, this regex will redirect a URL like yourdomain.com/2026/01/collections.html to yourdomain.com/collections.
3.5 Redirect Multiple URL Slugs with a Constant to a Single URL
To redirect multiple URL slugs containing a constant, such as a generic word or a business or brand name to a single URL, use the regex below. Remember to replace product with your constant.
Source URLs: product-(.*)
Destination URL: https://yourdomain.com/yoga-equipmentFor example, this regex will redirect URLs like yourdomain.com/product-yoga-mat and yourdomain.com/product-exercise-block to yourdomain.com/yoga-equipment.
3.6 Redirect Every URL in a Subdirectory to a Specific URL
To redirect every URL in a subdirectory to a specific URL, use the regex redirect below. Make sure to replace yoga with your subdirectory name.
Source URLs: ^yoga/(.*)
Destination URL: https://yourdomain.com/shop/For example, this regex will redirect URLs like yourdomain.com/yoga/mats and yourdomain.com/yoga/blankets to a new URL, such as yourdomain.com/shop/.
3.7 Add Additional Text to a URL
To redirect URLs containing words and numbers to a new URL with an additional word, use the regex below. Make sure to replace for in the destination URL with the new word.
Source URLs: /([a-zA-Z0-9-]+[^-r])-([0-9]+)
Destination URL: /$1-for-$2/If the URLs retain the subdirectory, use the regex redirect below. Make sure to change blog to your subdirectory name.
Source URLs: /blog/([a-zA-Z0-9-]+[^-r])-([0-9]+)
Match: Regex
Destination URL: /blog/$1-for-$2/For example, the regex without a subdirectory will redirect a URL like yourdomain.com/health-tips-2026 to yourdomain.com/health-tips-for-2026.
Meanwhile, the regex with a subdirectory will redirect a URL like yourdomain.com/blog/health-tips-2026 to yourdomain.com/blog/health-tips-for-2026.
You can also check some of our other supported regexes and have a better understanding of regex redirects. Also, you can experiment with a pattern and tune it to match exactly what you want with the regular expression 101 tools.
Rank Math’s redirect manager fully supports Regex, using which you can create the most complex redirects with ease. However, if you still have any questions about using regex redirects in Rank Math, please feel free to contact our support team.