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Google released an update to its reviews system on November 8, 2023. Google didn’t give a timeline for the update but mentioned that it’ll update its rankings release history page once it is complete. 

Google later updated its rankings release history page, indicating it completed the update on December 7, 2023.

November 2023 Reviews UpdateWhat is Google Search Reviews System?

The Google Search reviews system is what Google uses to determine the best reviews to display in search results. The review system only includes original, first-hand reviews and does not include reviews left on product or service pages.

Google’s Official Announcement

Google announced the release of the November 2023 Reviews Update in a post on X (formerly Twitter).

Google posted the announcement under a previous post announcing the November 2023 Core Update, which was released on November 2, 2023, and ran alongside the reviews update.

What Are People Saying?

Barry Schwartz provided some insights into the November 2023 Reviews Update on X. 

Glenn Gabe added that releasing two updates may confuse site owners affected by either update. He further suggested that Google wants to release both updates before the December holiday shopping season.

A few days after the reviews update was completed, Barry Schwartz shared some stats on X, indicating sites were still experiencing volatility in search results. 

Previous Reviews Updates

This is the eighth (and final) review update Google has announced since April 8, 2021, when it released the first review update. Google said it wouldn’t announce future updates to the reviews system, as the system would be updated regularly and ongoing pace going further.

Below, we have provided a list of the other confirmed review updates.

What’s Next – Dealing With This Update

You should begin monitoring your site with Rank Math Analytics. However, because the reviews update ran alongside the November 2023 Core Update, it may be hard to know how each update affected your site. 

In either case, if you notice fluctuations in your analytics, refer to the video below for tips on recovering from a Google update. 

Rank Math Google Updates

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