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What is Bottom of the Funnel Content (BOFU)?

Bottom of the funnel content (BOFU) refers to content targeted toward users, visitors, and prospects in the final stage of the buying process. This is usually the last content they interact with before purchasing the product or service. 

Bottom of the funnel content is intended to persuade the prospect to purchase the product or service. However, it is not purely sales content, as it is also created to provide value. Examples of bottom of the funnel content include:

  • Pricing pages
  • Alternative pages
  • Comparison pages
  • Product demonstrations
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  • レビュー
  • Case studies
  • Webinars
  • Use cases
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