What Are Rich Results?
Rich results, or rich snippets, are visual or interactive elements that provide additional information about the result displayed on a search results page. The rich result could take up its own space or be included in the 10 blue link results on the search results page.
For comparison, this is what a search results page looks like without rich results. The results below are called the 10 blue links.
How to Get a Rich Result
Google requires you to include relevant Schema structured data in the content you want it to display as rich results. There are hundreds of Schema structured data, however, only specific ones will result in search engines returning rich results. You can refer to this guide on choosing the correct Schema for your content.
Examples of Some Common Rich Results
Google displays multiple rich results on its search results pages. Below, we have listed some of the common ones you would find on the Google results page. However, you can refer to this article for a comprehensive list of the Schema markup and rich results that can appear on Google results pages.
- Article
- Carousel
- Breadcrumbs
- Discussion forum
- Local business
- Organization
- Product
- Recipe
- Video
1 Article
The article rich results displays information and details of articles, blog posts, and news items published on the web. It provides the information in a more structured and visually appealing format than the regular 10 blue links. Such content may also contain images.
2 Carousel
The carousel rich result shows multiple results in a sliding format. It is typically displayed for movie, recipe, and restaurant results.
3 Breadcrumbs
The breadcrumb rich result shows a site’s hierarchical structure. They improve navigation and help visitors to understand a page’s location on a website.
4 Discussion Forum
The discussion forum rich result displays user-generated content posted on online forums and discussion threads.
5 Local Business
The local business rich result displays key details about businesses within a geographical area. The details are displayed within the Google knowledge panel for the business.
6 Organization
The organization rich result displays factual information about a business. The information is displayed within the business’s knowledge panel.
7 Product
The product rich results displays a product’s name, image, price, and ratings. It contains multiple products from multiple sellers and is helpful for visitors who want to compare or browse multiple products before purchasing.
8 Recipe
The recipe rich result displays recipes on the search results pages. It typically includes critical details about the meal, including its name, cooking time, and ratings.
9 Video
The video rich result displays multiple video results on the search results and video results pages. The videos are primarily from YouTube, though they may also be from other websites and platforms. For example, these are the videos on the search results page.
These are the videos on the video results pages.
How to Validate Your Schema Markup
You can test and validate your Schema markup using the Rich Results Test tool. The tool was created by Google and helps to confirm the presence of Schema markups on your URL. It also identifies issues that may prevent your Schema from appearing as rich results on search results pages.
To get started, head to the Rich Results Test tool and enter your URL into the available field. Then click Test URL.
Scroll to the Detected structured data field and review the Schema markup Google detected on the page. You can click the detected structured data to uncover additional information.
