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What are Rich Results?

Rich results, or rich snippets, are search results that contain visual or interactive elements that provide additional information about the result to searchers. The rich result could take up its own space or may be included as part of the blue link results on the search results page. 

Rich results

While regular search results contain text and blue links, rich results include images and other non-textual data in addition to the text and blue links. The additional data included varies depending on the search query. They could include:

  • Ratings
  • Bewertungen
  • Images
  • Videos
  • Recipes 
  • Preise
  • Products
  • Frequently asked questions
  • Questions and answers
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