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What Is a Focus Keyword?

The focus keyword is simply the search term that you want your post or page to be ranked for in the search engines. When the audience looks out for a phrase or a keyword in the search engines then they should probably be able to locate you.

In this knowledge-base article, we’ll walk you through understanding what a focus keyword is and also show you how Rank Math helps you to choose the right focus keyword.

What is a Focus Keyword?

As mentioned the focus keyword is a single term from the list of possible keywords that you want your page to rank for. The major purpose of the focus keyword is to create content around it and get it ranked in Google or Bing for that keyword.

Once you’ve found a set of keywords that you would like to target, then you can find out the search volume for each of the keywords. If the search volume of the keyword is low then there is no point in targeting that particular keyword or keywords. With this said, please don’t over-use or stuff the focus keyword within your post/page. It will rather not help.

One of the leading SEO plugins, Rank Math has a separate field for focus keyword. The plugin then evaluates your entire page/post based on the focus keyword you have selected.

How to Set a Focus Keyword in Rank Math?

By adding relevant keywords in the Focus Keyword section, you can make the most of Rank Math’s content analysis power. Rank Math lets you add up to 5 focus keywords per post.

In order to set a Focus Keyword in Rank Math, you need to edit a post/page and then go to the General Tab of the Rank Math SEO. Add your focus keyword in the Focus Keyword field.

Add focus keyword

We recommend choosing focus keywords that are not highly competitive, such as ranking for a generic term such as trip (used in the screenshot above) isn’t particularly achievable for most websites. Learn more about keyword research in this post here.

All Rank Math PRO users can add an unlimited number of keywords here, while if you’re using the free version you can add additional keywords using this developer hook/filter.

Rank Math gives you a proper analysis of your post’s content and helps you to optimize your content based on your focus keyword by displaying errors as shown below:

Focus Keyword Analysis by Rank Math

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