Getting your content indexed on search engines like Google and Bing is the first step towards driving organic traffic from search engines.
But when content isn’t properly indexed, let alone indexed at all. It can’t rank. And if it never ranks, it’ll never drive organic traffic from search.
To overcome this – in the past, we’ve thoroughly covered how to get Google to crawl your content instantly.
Now let’s take this a step further, by using the Bing Instant Indexing API (in a similar way) to get your website’s pages and content crawled instantly. 🕷
PROOF: Here’s How Bing Responded to Our Request
Let’s be honest. With the competition most of us are up against, you really should use every (regardless of how simple/seemingly small) edge to stay ahead of the curve.
Thankfully, with the URL Submission feature that Rank Math SEO now offers – we make it extremely easy for search engines to instantly crawl your URLs as soon as you publish or update them.
So, without further ado, let’s get started & show you how to set up the Bing Instant Indexing API on your website with Rank Math SEO…
How To Get Your Website Crawled by Bing (Immediately) Using Their Instant Indexing API
1 Install and Setup Rank Math
To begin with – if you haven’t already – you’ll need to install the Rank Math plugin and run the setup wizard to get started.
Thankfully, if you’re an existing Rank Math SEO user and already have the plugin installed on the WordPress website you’d like to connect with the Bing Instant Indexing API, you can skip this step.
2 Verify Your Website on Bing Webmaster Tools
First and foremost, you have to verify your website on Bing Webmaster Tools.
(a) Open Bing Webmaster Tools
(b) Login to your Bing account.
You can choose from 3 options as shown below.
(c) You will see two options once you login.
i. Verify via Google Search Console:
If your website is already verified on Google Search Console, you can choose this step. You will only need to click a few buttons and you are done.
ii. Add your site Manually:
This is the option we will cover further.
(d) Choose “Add Your Site Manually” Option
Enter Your website URL in the designated field and click the “Add” button.
(e) Choose Verification Method
Next, you will get a few options to choose from. For the sake of keeping this tutorial simple, we will choose the
HTML Meta Tag option and use that to verify our website using Rank Math.
(f) Copy the Meta Tag code that you generated.
(g) Paste the Code in Rank Math SEO
Paste the Code in Rank Math SEO by going to
WordPress Dashboard > Rank Math > General Settings > Webmaster Tools and save the changes.
(h) Go back to Bing Webmaster Tools and Hit the
Your website is now verified in the Bing Webmaster Tools and can proceed with further steps.
3 Enable the Instant Indexing API module
Now that you’ve installed Rank Math, simply head over to
WordPress Dashboard > Rank Math > Dashboard
This is where you’ll be able to activate the various modules that Rank Math as well as for Rank Math PRO include (if you have an active subscription).
The Instant Indexing API module is included with the free version out of the box. So from here, all you’ll need to do is enable the Instant Indexing API as shown in the screenshot below:
4 Configure Your Site’s Instant Indexing Settings
Once the module is enabled, head over to
WordPress Dashboard > Rank Math > Instant Indexing and you’ll see the following settings:
This is where you’ll need to enter the Bing API key we’ll get in the next step…
5 Get Your Bing API Key
Follow the below steps to get your API Key from Bing Webmaster Tools.
Step 1: Visit Bing Webmaster Tools
Enter your logins if you aren’t already logged in. Use the same account details you used to verify your website on Bing. If your website isn’t already verified, you can do that using Rank Math as well by entering your Bing verification code at
WordPress Dashboard > Rank Math > General Settings > Webmaster Tools.
Step 2: Locate the “Gear” Icon At The Top-Right
Click the gear icon and then click on the “API Access” option.
Step 3: Select the API Key Option
Since for this particular setup, we’ll be using an API Key as opposed to (OAuth Authentication), select the option highlighted below:
Step 4: Generate Your Bing API Key
Now, to generate your API key – simply click the Generate API Key button.
Step 5: Copy the Generated API Key
Simply copy the generated API key as shown below so you can easily add it to Rank Math’s Instant Indexing settings.
6 Add Your API Key to Rank Math’s Instant Indexing Settings
Head back to Rank Math SEO settings and go to the Instant Indexing section. Simply enter the API key that you copied from Bing’s Webmaster Tools in the previous step.
Make sure to choose the type of content (Posts, Pages, Media, or CPTs) you would like to be submitted automatically.
That’s it! You’ve now successfully set up the Instant Indexing API with Bing and every time you publish a new post or update an existing one, Rank Math SEO will automatically submit the URL to Bing based on your selected settings.
Note: The Quota you see in the Instant Indexing section depends on the age of your website. It can range from 10 submissions per day for new websites or 10,000 for fairly established ones.
The Quota resets every 24 hours.
7 Manual URL Submission
You can also manually submit the URLs for instant indexing to Bing via the Rank Math SEO plugin.
(a) Head over to
WordPress Dashboard > Rank Math > Instant Indexing
(b) Click on the
URL Submission tab.
(c) Enter URLs of the posts/pages/products you would like to submit yo Bing. You can use multiple URLs here but make sure to use one URL per line – up to a total of 500 URLs.
You can not only submit URL of the website where Rank Math SEO installed – but also ALL websites in the Bing account you used to generate the API.
Note: Only websites verified in your Bing Webmasters tool can be submitted from here.
Without Rank Math – Manually Submitting URLs to Bing
If you’re unable to use Rank Math because your website isn’t powered by WordPress – you can still make use of Bing’s Submit URL tool manually (as shown above).
Learn more about manual Bing URL submission here.
8 Common Questions & Errors
Does Bing’s Instant Indexing API index all submitted URLs?
Not necessarily. Bing still makes use of various algorithms to determine whether or not a URL is to be considered valid & therefore be accepted.
Can I submit URLs that no longer exist to inform Bing they are gone?
Yes, this is a great way to quickly remove content. You can submit URLs that have been removed and now show return 404 and 410 errors. When you delete a post or page, Rank Math SEO automatically does this for you.
Note: These URLs will still count towards your quota.
Why should I use the Bing Instant Indexing API?
With how competitive the industry you’re trying to drive traffic to your website in, every advantage you can get matters. And with Rank Math’s Instant Indexing module for Bing, ranking new pages within minutes is possible.
Does Bing accept and rank all submitted URLs?
No, if only it were that easy! Bing doesn’t automatically accept all URLs you submit (obviously). It still analyzes every webpage to ensure that it meets its quality standards.