Category: SEO Basics

You can put in all the effort, building an SEO strategy, creating quality content, and running audits, but that still doesn’t guarantee visibility in Google’s search results. In fact, around 90% of web pages get no traffic at all from Google.

So, if you’re not getting the traffic… who is? 🤔 The answer is simple: your competitors.

Think about it. In marketing, the real goal isn’t just to exist online; it’s to convince potential customers that your product or service is the best choice.

But here’s the catch: if your competitors are doing a better job at SEO, they’ll be the ones getting the clicks, leads, and sales instead of you.

That’s why SEO competitor analysis is so important. By studying what your competitors are doing right (and where they’re falling short), you can find opportunities to outsmart them and claim a bigger share of search traffic.

In this post, I’ll walk you through exactly how to perform a competitive SEO analysis step by step. Let’s dive in!

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If you’re serious about growing your business online, you probably already know how important SEO is. But one area that often gets overlooked, yet plays a huge role in your success, is keyword monitoring.

Also known as keyword tracking or rank tracking, this practice goes beyond being just a buzzword. It provides actionable insights that help you refine your marketing strategy, optimize content, and stay ahead of the competition.

In this post, we’ll break down what keyword monitoring is, why it’s important, and how you can do it effectively to boost your SEO efforts.

So, without any further ado, let’s get started.

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When you’re new to SEO, understanding whether your efforts are actually paying off can feel overwhelming.

You might see traffic coming in or keywords ranking, but how do you know if those results are good compared to others in your industry?

SEO benchmarks serve precisely this purpose: assessing your SEO performance against specific reference points or benchmarks.

In this post, we’ll discuss SEO benchmarks in detail and also help you track the key benchmarks. So, without any further ado, let’s get started.

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Have you ever wondered who’s mentioning your website and linking back to it?

These links—known as backlinks—can significantly impact how search engines perceive your site. They influence your authority, visibility, and rankings. When you know who’s linking to you, it’s easier to see which of your content is making an impact, who values it, and where you have room to grow.

In this post, we’ll discuss practical tools and strategies to find out who is linking to your website.

So, without any further ado, let’s get started.

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Have you ever looked at a competitor’s website ranking high on Google and wondered, “How did they do it?”

Behind every successful website’s SEO strategy lies an important component: backlinks.

These links from external websites serve as endorsements of your content’s quality and authority in the eyes of search engines like Google. However, understanding your competitor’s backlink profiles is equally important.

In this post, we’ll discuss how to perform competitors’ backlink analysis in detail. So, without any further ado, let’s get started.

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