Rank Math is jam-packed with on-page SEO tools – in this article, we’re going to cover how you use them as you write and edit posts and pages.
On-page SEO is a sadly neglected field – most people focus on off-page factors. Good on-page SEO makes it much easier to get higher rankings with less effort, and it can even help you to rank for more keywords.
There is a reason why on-page SEO is neglected – it’s complicated, time-consuming, and often requires you to deal with code, which most people are not comfortable with.
That is why we built Rank Math and it’s Meta Box feature, which will help you optimize each of your posts in just a few clicks. That is what we are going to introduce to you today.
By the end of this guide, you’ll know how to use each tool in the post and page editor screens, to nail your on-page SEO – and improve your social media results along the way.
The “Meta Box”
When you install and activate Rank Math, it adds an SEO panel to the “Edit Post” and “Edit Page” screen. The technical name for this panel is “the meta box”. You’ll find it just below the regular text editor. Here is how it looks.
This panel adds a ton of SEO (and social media) features to the editor.
Rank Math isn’t just one tool. It’s more like a “Swiss Army Knife” – dozens of specific tools bundled together into a single package. With so many tools, the interface could easily become confusing. So we’ve broken the panel down into 4 tabs.
This is where Rank Math gives you useful feedback about your on-page SEO. It will identify the issues you need to fix and tell you what to do about them. It also has a nifty search result preview – so you can see what your content will look like on a typical Google result page.
You can edit the meta tags from this section to change the default text (the text that Google is most likely to copy). This is key to improving click-through results – the percentage of people who click on your content when they see it. Here is a preview of the General Tab in the meta box.
This is where Rank Math puts the advanced options – ones you can set for each piece of content. It includes the robots meta tags settings (which control how search engine spiders treat your page), sitemap settings, the canonical URL of the page, and the redirection settings./category settings for the breadcrumb feature, and Link Builder settings for the current page or post./ Here is a preview of all the options in the Advanced Tab of the Meta Box.
Google SERP pages used to all look the same. Today, they’re a riot of variety, with recipes, knowledge graph entries, maps, and much more. Some of this content comes from Google’s own databases. But most of it comes from the sites contained in the search results.
These “Rich Snippets” are extremely eye-catching, leading to high click-through rates for any site with a rich snippet.
So, how do you get your site’s results to show up in rich snippets?
A big part of the puzzle is using the right markup code on the page. Rank Math simplifies the process for you. There are many different types of “schema” mark up, designed for different types of content. Some of them play a role in Google’s rich snippets, and others are currently ignored by the search giant.
Rank Math gives you the power to focus on the schema markup which has been proven to generate rich snippets in the SERPs. Here is a preview of all the options in the Rich Snippet tab in the Meta Box.
Facebook and Twitter have both introduced special markup code that controls how your site appears when someone shares it on their site. It’s called “Open Graph”, and it was developed by Facebook. Twitter has added its own extensions to the standard.
Other popular sites (such as LinkedIn) also use the Open Graph standard, so the settings you enter in this section will help you to get more traffic from other sites besides Twitter and Facebook. Here is a preview of all the options in the Social Tab in the Meta Box.
To check out details about a tab, click any of the links above. They will take you to a dedicated tutorial about the options in the tab.
Default Meta Settings
One thing you might be concerned about is if you’d have to configure all these settings for each post. The answer is no. What you would have to do is set up your default settings once so that all of your new posts get them instantly. You can then change any of the settings specific to the post, or publish the post as is.
The default settings for individual tabs are located in Rank Math settings – we’ve discussed them before. If you’d like to know details, visit the tutorials where each of those settings are discussed.