In this knowledgebase article, we’ll walk you through how to make Google Analytics GDPR-friendly with Rank Math
Note: This feature requires Google Analytics version 3. As of Rank Math PRO v3.0.11, Rank Math introduces support for Google Analytics 4 and this feature is removed as it does not work with Google Analytics 4.
Cookieless Google Analytics Tracking
The major component that binds user browsing actions is the clientID and a cookie is basically used to accumulate and carry forward this clientID from one page to another. Normally disabling this would skew tracking data, however with Rank Math PRO‘s Analytics module – that doesn’t have to be the case.
So, without further ado – let’s walk you through how to make Google Analytics GDPR-friendly with the help of Rank Math:
How to Make Google Analytics GDPR-Friendly Using Rank Math
Disclaimer: Although we have tried our best to make this feature GDPR-friendly, you should still consult a lawyer. Information in this article is not to be considered as legal advice.
1 Enable the Analytics Module
At first, ensure that you’ve enabled the Analytics module from Rank Math SEO → Dashboard → Modules section.
2 Connect Your Google Account
Once you’ve connected the Google Analytics, enable the Install analytics code option as shown below. Once you have enabled it, the other options that Rank Math provides will pop up.
3 Enable Cookieless Tracking [No Consent Required] Option
You can then Enable Cookieless Tracking [No Consent Required] option. After the GDPR, many countries require user-content before you start tracking the activity on your website using cookies. This option in Rank Math ensures that you do not need such consent by offering a cookie-less tracking option.
Note: This option is only available in Rank Math PRO.
In this tutorial, we’ve seen how Rank Math helps you to make Analytics GDPR-friendly. If you still have any questions you’re always more than welcome to contact our dedicated support team. They are available 24/7, 365 days a year…