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How to Craft Winning Customer Solutions With SPIN Framework

The SPIN copywriting formula stands for Situation, Problem, Implication, and Need-Payoff. It is an excellent copywriting formula for creating powerful content that hooks the reader and reminds them of their pain points.

SPIN-style content requires a lot of research to complete. Fortunately, you can save time with Content AI and create engaging and effective SPIN-style content that resonates with your general audience in seconds.

In this knowledgebase article, we will show you how to create your SPIN-style content using Content AI.

1 Creating SPIN-Style Content

Let us generate SPIN-style compelling content that resonates with the target audience, provoking thought and prompting action using Content AI.

1.1 Enable the Content AI Module

The first step is to head over to WordPress Dashboard → Rank Math SEO. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.

Enable Content AI

Note: If you ever run out of credits, you can subscribe to a Content AI plan that aligns with your requirements.

1.2 Select the SPIN AI Tool

Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.

Navigate to the Content Editor

In the Content Editor, click AI Tools and select SPIN. Alternatively, you can choose the SPIN AI tool from your favorite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.

Select SPIN AI tool

You will be presented with the SPIN AI tool settings. Let’s discuss each of these fields one by one.

2 Available Options in the SPIN AI Tool

We’ll now discuss the options available in the SPIN AI tool.

2.1 Product Name

Enter the product’s name exactly as you want it to appear in the description you are about to generate. This is a required field and should contain 200 characters or less.

Product Name

2.2 Product Description

In no more than 200 characters, enter the details of the product in this field. You should enter as many details as possible.

Note: If you don’t have a product description, you can generate one using the Product Description AI tool.

Product Description

2.3 Audience

Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.

See the full list of all the Audience options we offer ➜

Select Audience

2.4 Tone

Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can enter multiple tones.

See the full list of all the Tone options we offer ➜

Select Tone

2.5 Output Language

Choose the output language for the SPIN-style content you are about to create. You can choose only one language here. If the field already contains a language, delete it and select a new one.

See the full list of all the Output Language options we offer ➜

Select Output Language

2.6 Number of Outputs

Enter one or two into this field, depending on the number of outputs you want Content AI to create.

Number of Outputs

2.7 Generate 

After filling in the required fields, click Generate. Content AI will create your SPIN-style content within a few seconds.

Generate SPIn-style content

If you want Content AI to suggest more content, click Generate More

Generate More

2.8 Insert

Hover over the content you just created and click Insert, as shown below. It will be inserted into your Content Editor. You can further develop it using the other AI tools available in Content AI. 

Click Insert to insert the output into the Content Editor

3 Conclusion

We hope you are able to create SPIN-style content using Content AI. If you still have any questions about using the SPIN AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…

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