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How to Write Engaging Product Descriptions With Content AI

How can you quickly create a persuasive product description that persuades the buyer and still gets ranked in search engines?

Use Content AI.

Our Content AI will create a product description that compels potential buyers and search engines. Provide Content AI with a few details about your product and let it generate tailored product descriptions in just a few seconds.

In this knowledgebase article, we will show you how to write a product description using Content AI.

1 Creating a Product Description

Let us now see how to create a product description using our Content AI module.

1.1 Enable the Content AI Module

The first step is to head over to Rank Math SEO → Dashboard → Modules from your WordPress dashboard. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.

Enable Content AI module

Note: If you ever run out of credits, you can easily subscribe to a Content AI plan that aligns with your requirements.

1.2 Select the Product Description AI Tool

Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.

Navigate to Content Editor

In the Content Editor, click AI Tools and select Product Description. Alternatively, you can choose the Product Description AI tool from your favorite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.

Click Product Description

You will be presented with the Product Description AI tool settings. Let’s discuss each of these fields one by one.

2 Available Options in the Product Description AI Tool

We’ll now discuss each option in the Product Description tool in detail.

2.1 Product Name

In 200 characters or less, enter the product’s name exactly as you want it to appear in the description. This is a required field.

Product Name

2.2 Features and Benefits

In 600 characters or less, enter the characteristics of the products, along with the problems it will solve for the user or the advantages the user will derive from using it.

The features include things like its color, origin, and construction material. The benefits explain how the features solve a problem or work to the advantage of the user. For example, a thick coat will keep the wearer warm even in the coldest winter.

Note: You can generate your features and benefits with the Topic Research AI tool. Enter your product name followed by ‘features and benefits’ as the Topic and set the Format to ‘List.’ E.g., iPhone 14 features and benefits.

Features and Benefits

2.3 Audience

Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.

See the full list of all the Audience options we offer ➜

Select Audience

2.4 Focus Keyword

Enter your primary focus keyword, followed by any other keyword you want to rank for in this field. The keywords should be at most 200 characters. Remember to separate multiple keywords with a comma.

Focus Keyword

2.5 Tone

Select the tone in which you want the product description to be written. You can select multiple tones here.

See the full list of all the Tone options we offer ➜

Select Tone

2.6 Output Language

Next, select the output language in which you want the produce description to be generated. You can only choose one language there.

See the full list of all the Output Language options we offer ➜

Select Output Language

2.7 Number of Outputs

Enter a number between one and five in the Number of Outputs field.

Number of Outputs

2.8 Generate

After filling in the required fields, you will click Generate. Content AI will generate your product description within a few seconds.

Generate product description

If you want Content AI to create more product descriptions, click Generate More.

2.9 Insert

Hover over a description you are interested in and click Insert, as shown below. The description will be inserted into the Content Editor. You can further develop it using the other AI tools in Content AI. 

Insert Product Description

3 Conclusion

If you still have any questions about using the Product Description AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…

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