If you review products or create review-style content, you will often want to create content that reveals the pros and cons of a product.
However, product pros and cons can be hard to write. They require in-depth research, and you must be careful about your word choice to avoid praising or ridiculing the product.
Thankfully, writing product pros and cons is about to get easier. Using Content AI, you can create a product description containing the advantages and disadvantages of the product in a few seconds.
In this knowledgebase article, we will show you how to create a product’s pros and cons with Content AI.
Table Of Contents
1 Creating a Product Pros & Cons
Let’s now discuss creating Product Pros & Cons using Rank Math’s Content AI.
1.1 Enable the Content AI Module
The first step is to head over to Rank Math SEO → Dashboard → Modules from your WordPress dashboard. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.
1.2 Select the Product Pros & Cons AI Tool
Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.
In the Content Editor, click AI Tools and select Product Pros and Cons. Alternatively, you can choose the Product Pros and Cons AI tool from your favorite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.
You will be presented with the Product Pros and Cons AI tool settings. Let’s discuss each of these fields one by one.
2 Available Options in the Product Pros & Cons AI Tool
Let us now discuss each option in the Product Pros & Cons AI tool.
2.1 Product Name
Enter the product’s name exactly as you want it to appear in the pros and cons. This is a required field and should contain 200 characters or less.
2.2 Features and Benefits
In 600 characters or less, enter the characteristics of the products, along with the problems it will solve for the user or the advantages the user will derive from using it.
- The features include things like its color, origin, and construction material.
- The benefits explain how the features solve a problem or work to the advantage of the user. For example, a thick coat will keep the wearer warm even in the coldest winter.
Note: You can generate your features and benefits with the Topic Research AI tool. Remember to set the Format to ‘List’ and enter your product name followed by ‘features and benefits’ as the Topic. E.g., iPhone 14 features and benefits.
2.3 Limitations and Drawbacks
In 600 characters or less, list the reasons a user may not like the product. This is a required field.
Note: You can create your limitations and drawbacks using the Topic Research AI tool in Content AI. You will include ‘limitations and drawbacks’ after the product name.
Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.
2.5 Focus Keyword
Enter your primary focus keyword, followed by any other keyword you want to rank for in this field. Remember to separate multiple keywords with a comma. The keywords should be at most 200 characters.
Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can enter multiple tones.
Enter the language in which you want Content AI to create the pros and cons. You can only enter one language. If the field already contains a language, delete it and select a new one.
2.8 Number of Outputs
Enter a number between one and five, depending on the number of pros and cons you want to generate.
After filling in the required fields, click Generate. Content AI will create your pros and cons within a few seconds.
If you want Content AI to create more pros and cons, click Generate More.
Hover over the pros and cons and click Insert, as shown below. The product pros and cons will be inserted into your Content Editor. You can further develop it using the other AI tools in Content AI.
If you still have any questions about using the Product Pros & Cons AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…