How to Win Customers With IDCA Copywriting Formula

The IDCA copywriting formula is among the most popular copywriting formulas out there. IDCA means Interest, Desire, Conviction, and Action. It is sometimes called the AIDCA copywriting model, with the extra A standing for Attention.

Using Content AI, you can generate IDCA-style content that informs your audience about the benefits of a product and persuades them to take action. In this knowledgebase article, we will show you how to create IDCA-style content using Content AI.

1 Creating IDCA-style Content

Let us create IDCA-style to ensure high-quality and engaging content with our Content AI tool.

1.1 Enable the Content AI Module

The first step is to head over to WordPress Dashboard → Rank Math SEO. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.

Enable Content AI

Note: To use our Content AI features, you’ll need an active Content AI plan.

1.2 Select the IDCA AI Tool

Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.

Navigate to the Content Editor

In the Content Editor, click AI Tools and select IDCA. Alternatively, you can choose the IDCA AI tool from your favorite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.

Select IDCA

You will be presented with the IDCA AI tool settings. Let’s discuss each of these fields one by one.

2 Available Options in the IDCA AI Tool

We’ll now discuss the options in the IDCA AI tool in detail.

2.1 Product Name

Enter the product’s name exactly as you want it to appear in the content you are about to generate. This is a required field and should contain 200 characters or less.

Product name

2.2 Product Description

In no more than 200 characters, enter the details of the product in this field. You should enter as many details as possible. Remember to separate the entries with a comma.

Note: If you don’t have a product description, you can generate one using the Product Description AI tool.

Product Description

2.3 Audience

Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.

See the full list of all the Audience options we offer ➜

Select Audience

2.4 Tone

Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can add multiple tones.

See the full list of all the Tone options we offer ➜

Select Tone

2.5 Language

Select the language for the content you are about to create. You can choose only one language here. If the field already contains a language, delete it and select a new one.

See the full list of all the Language options we offer ➜

Select Language

2.6 Number of Outputs

Enter one or two into this field, depending on how many IDCA-style content you want Content AI to create.

Number of Outputs

2.7 Generate 

After filling in the required fields, click Generate. Content AI will create your IDCA-style content within a few seconds.

Generate IDCA output.

If you want Content AI to suggest more content, click Generate More

click Generate More

2.8 Insert

Hover over the content you just generated and click Insert, as shown below. It will be inserted into your Content Editor. You can further develop it using the other AI tools available in Content AI. 

Click Insert

3 Conclusion

That’s it! We hope you are able to communicate a solution using the IDCA AI Tool. If you still have any questions about using the IDCA AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…

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