If you’re trying to improve your website’s visibility in search results, you’ve probably noticed how time-consuming SEO can be.
That’s where AI tools come in; they can help you handle tasks like keyword research, content suggestions, and on-page optimization more efficiently
With that said, SEO is rapidly evolving with AI-driven tools at the forefront. In fact, 78% of AI users rely on 1-3 AI tools, and over half of them are satisfied with the outcomes.
In this post, we’ll discuss the top AI SEO tools that’ll help you work smarter and stay ahead of the competition.
Table Of Contents
1 Rank Math’s Content AI
If you’re using Rank Math, you’re not just getting a powerful SEO plugin, you’re also getting access to Content AI, an all-in-one toolkit designed to make your content creation and optimization process easier and more effective.
From on-page SEO analysis and keyword tracking to topic ideas and content suggestions, Rank Math gives you everything you need to improve your search rankings—all in one place.
AI Content Editor
Tired of switching between tabs or relying on separate tools to get your content right? With the built-in Content Editor, you can write, optimize, and fine-tune your content directly inside your WordPress editor.
Just type // to activate your AI assistant and instantly access a suite of tools that help you brainstorm ideas, edit your writing, and make SEO improvements, all without ever leaving the page.
RankBot Assistant
Need research help or SEO insights while writing? Meet RankBot, an intelligent assistant that’s part of our Content AI 2.0. You can access it from the Content AI dashboard or directly from the Block Editor.
Whether you’re trying to fill content gaps, explore new angles, or get topic-specific suggestions, RankBot gives you accurate, context-aware responses in seconds. Simply type your prompt, and RankBot will do the rest.
You can even save your favourite prompts for later or pick from a library of over 125 expert-created prompts covering different industries and content goals.
Fix SEO Tests with a Click
Rank Math’s Content AI makes it easy to automatically fix SEO tests directly within the Rank Math meta box. To do so, click on the Fix with AI button, and it will automatically resolve the failed SEO tests for you.
Pricing
You don’t have to install an extra plugin to access Content AI; all its features are conveniently integrated within Rank Math SEO, and you get FREE credits every month to use these features.
So get started immediately, and if you need more credits, you can always upgrade to a higher Content AI plan of your choice!
2 ChatGPT
ChatGPT is a powerful AI chatbot developed by OpenAI that can assist with a wide range of SEO-related tasks, even though it’s not built specifically for SEO. With the right prompts, you can turn ChatGPT into a flexible tool for keyword research, content creation, metadata optimization, and even technical SEO suggestions.
Content Ideation
One of its most practical uses is content ideation.
You can ask ChatGPT to generate blog topics based on your niche. For instance, if you run a travel blog, a simple prompt like “Give me blog ideas for budget travel in Europe” will return a list of relevant, engaging topics you can build on.
ChatGPT assists in content optimization by generating suggestions for improving readability, relevance, and SEO-friendliness. Based on specified keywords and topics, it can generate content outlines, meta descriptions, and title tags.
Keyword Research
ChatGPT can generate relevant keyword suggestions based on user input or specific topics. Its ability to understand context and search intent helps identify high-potential keywords that can drive organic traffic to your website.
Pricing
ChatGPT offers three plans, namely, Plus ($20/month), Team($25/month), and Enterprise (contact their sales team).
3 Google Gemini
Google Gemini is an AI-powered assistant, similar to ChatGPT, but with a broader skill set. While it handles text-based tasks well, what really sets it apart is its ability to process and combine different types of content, like images, audio, videos, and even code.
Visual Content Analysis
If your site relies heavily on visuals, say you’re running an eCommerce store or an image-focused blog, Gemini can be a real asset. You can upload an image and ask, What’s happening in this picture? Gemini will not only describe it but also identify missing alt text and suggest keyword-rich filenames and captions to help improve your image SEO.
Its ability to interpret visual content makes it especially useful when you’re trying to optimize pages that go beyond just text.
This ability makes Gemini versatile in handling diverse data types and providing comprehensive responses.
Handling Complex Queries
One of the best things about Gemini is how well it handles complex, multi-layered prompts. For example, if you ask, “What’s the best way to explain AI to a beginner using visuals and code?”, Gemini can give you a plain-language explanation, suggest an illustrative diagram or visual approach, and even include a simple code snippet—all in one response.
That makes it a strong tool for creating educational or technical SEO content where clear explanations and multi-format content are important.
Pricing
You can start using Gemini for free, and if you want access to its full range of features, the premium version is available for $19.99/month after a two-month free trial.
4 Grammarly
Grammarly is an AI-powered writing assistant that helps you write clearly, confidently, and mistake-free. It checks your grammar, punctuation, tone, style, and clarity, giving you real-time suggestions as you write.
Enhanced Readability
One of Grammarly’s biggest strengths is helping you improve how your content reads. If your sentences are long or hard to follow, it offers simpler alternatives.
For example, it might suggest changing Due to the fact that… to Because—small tweaks like this can make a big difference in keeping your readers engaged and improving your readability scores.
Grammar and Spell Checks
Naturally, grammar and spell checks are front and centre. Grammarly helps ensure your content is clean and professional, with no distracting typos or confusing errors.
This kind of polish not only builds trust with your audience but also signals quality to search engines.
As you use Grammarly, it adapts to your writing style and gives personalized feedback. Over time, this can help you become a more confident, effective communicator.
Easy to Use Anywhere
You can install the Chrome extension to get suggestions while writing in your browser. Grammarly also works with Microsoft Word, Google Docs, and other popular writing tools, so you don’t need to switch between apps. Everything happens right where you’re already writing.
Pricing
- Free Plan: Basic grammar, spelling, and punctuation suggestions.
- Premium Plan: Starts at $12/month (billed annually). Includes advanced grammar, tone, and clarity suggestions.
- Business Plan: Starts at $15/user/month (billed annually). Designed for teams, with style guides, brand tone management, and team analytics.
5 MarketMuse
If you want to create content that stands out in search results, MarketMuse can help you find and fix the gaps in your existing content.
Find and Fill Content Gaps
With MarketMuse, you’ll get insights into important topics, keywords, and semantic variations that your content may be lacking. This helps you build more complete, informative pages that better match what your audience—and search engines—are looking for.
It analyzes your pages and compares them with top-performing competitor content to show you what you’re missing.
Topic Research
When you’re researching a topic, MarketMuse highlights the subtopics and related terms you should include to cover it thoroughly. It also shows how your content compares to others’ rankings for the same keyword, so you can adjust and improve where it matters most.
This kind of deep analysis lets you create content that feels more authoritative and aligned with search intent, which can help you rank higher and offer more value to your readers.
Pricing
MarketMuse offers premium plans starting at $149/month, making it a better fit if you’re managing a high-volume content strategy or working with a team.
6 Ahrefs
Ahrefs is a well-known SEO platform that offers a range of powerful tools to help you improve your website’s visibility and search rankings. While it’s not purely AI-based, many of its features are enhanced by smart automation and data analysis that can support your SEO efforts in a big way.
Keyword Research, Backlinks & More
With Ahrefs, you can do in-depth keyword research, analyze backlinks, monitor competitors, and optimize your content strategy, all from one place. Whether you’re just starting out or managing an established site, these tools help you make informed decisions that drive better results.
With its powerful AI-driven capabilities, Ahrefs offers tools for keyword research, backlink analysis, content optimization, and more.
Site Audit
One standout feature is the Site Audit tool. It crawls your entire site and identifies technical SEO issues like broken links, crawl errors, missing tags, and slow-loading pages. You’ll also get clear, actionable suggestions to help you fix those problems and improve your overall site health.
Pricing
Ahrefs offers various plans starting at $29 per month.
7 Semrush SEO Writing Assistant
Semrush is a full-featured digital marketing platform that offers a range of AI-enhanced SEO tools to help you with everything from keyword research to competitor analysis and content optimization.
Write Content That Ranks
One of its most helpful tools is the SEO Writing Assistant. It gives you real-time suggestions as you write, helping you optimize your content for search engines while keeping it aligned with what your readers are actually looking for.
You’ll get recommendations on things like readability, keyword usage, tone of voice, and overall SEO structure. This means you can create content that not only ranks well but also makes sense to your audience.
Seamless Integration
The best part? You don’t have to leave your favorite writing tools. The SEO Writing Assistant integrates directly with platforms like Google Docs, WordPress, and Microsoft Word, so you can access SEO suggestions without disrupting your workflow.
Pricing
Semrush offers a variety of pricing plans according to different business needs, ranging from $129 per month.
Conclusion
Choosing the right AI SEO tool can make a big difference in how efficiently you create, optimize, and grow your website content. Whether you’re focused on technical SEO, content strategy, or keyword research, there’s a tool out there that fits your workflow and goals.
If you’re just getting started, try exploring one or two tools that align with what you need most right now, whether that’s Rank Math’s built-in Content AI for WordPress users, Grammarly for cleaner writing, or Ahrefs for in-depth keyword and backlink analysis.
Remember, you don’t need to use all of them. Find what works for you, integrate it into your routine, and let these tools help you save time, stay organized, and improve your visibility in search results.
Now it’s your turn, try one of these tools and see how much smoother your SEO process can be.
If you like this post, let us know by tweeting @rankmathseo.
