After the unconfirmed Google search ranking algorithm update on October 28, Google rolled out another update on November 4. The tracking tools have started to show huge spikes, and many SEOs also confirmed the movements in the traffic.
What Are People Saying?
SEOs took to Twitter to give their insights regarding the movement in traffic. Here is what Glenn Gabe shared about this update:
Another example of a site pummeled by the Helpful Content Update, then hit hard by the September broad core update, & now seeing *more* of a drop starting on 11/3. Is the latest drop another unconfirmed update or the HCU continuing to do its thing? Only Google knows. Muahahaha 🙂 pic.twitter.com/45iCOkZchU
— Glenn Gabe (@glenngabe) November 6, 2022
What’s Next – Dealing With This Update
Google has not announced the rolling out of any search ranking algorithm update; also, there are no guidelines about this update.
If you’re seeing fluctuations in your traffic, we recommend going through Rank Math’s Analytics. You can look closely at your affected pages to improve the content and make them more beneficial for your readers. You can also analyze your site’s performance using Rank Math’s historical performance data and Google updates timelines.