After the unconfirmed Google search ranking algorithm update on October 13 and the successful completion of the Google spam update on October 21, many SEOs are now observing adjustments in their Google rankings and traffic.
Google rolled out another search ranking algorithm update on October 28, 2022, and users noticed big swings in their Google rankings and traffic.
What Are People Saying?
Glenn Gabe took to Twitter to share charts regarding the movement in the ranking and traffic of some large publishing sites based in the United Kingdom.
Remember the UK news publishers that dropped with the September broad core update? Several of them are surging back starting on 10/28. This is also when some sites that surged/dropped on 10/14 are reversing. So, did Google decouple an algo (or several) from broad core updates?? pic.twitter.com/rkqXK8qGtE
— Glenn Gabe (@glenngabe) October 31, 2022
What’s Next – Dealing With This Update
There are no specific guidelines regarding this update. However, Google has not announced the rolling out of any search ranking algorithm update.
If you’re seeing fluctuations in your rankings and traffic, we recommend going through Rank Math’s Analytics. You can also have a closer look at the quality of your affected pages, thereby making them more beneficial for your readers by improving the content of your affected pages. Rank Math helps you analyze your site’s performance using historical performance data and Google updates timelines.