Google seems to be rolling out another major search ranking algorithm update as several SERP tracking tools have reported massive fluctuations on April 20th and 21st, 2022. The SERP fluctuations are also recognized by several webmasters and SEO experts.
Although the update seems to be big, Google has not announced rolling out any search updates during this timeframe.
What Are People Saying?
The volatility was first seen on April 20th and then spiked on April 21st. The movements in search results are observed by several webmasters and SEO experts. Twitter discussions for the same are available here.
— Barry Schwartz (@rustybrick) April 21, 2022
What’s Next – Dealing With This Update
Although it’s common for Google to not announce any minor update, this one seems to be massive since the product reviews update rolled out last month.
In case your site has been negatively affected by this update, it’s best to wait a while until the fluctuations settle down, as there are no update-specific guidelines released by Google. And then, you can deep dive into your analytics to take a look at the type of pages that are affected by this update and improve the quality of these pages further.