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If you’re serious about growing your business online, you probably already know how important SEO is. But one area that often gets overlooked, yet plays a huge role in your success, is keyword monitoring.

Also known as keyword tracking or rank tracking, this practice goes beyond being just a buzzword. It provides actionable insights that help you refine your marketing strategy, optimize content, and stay ahead of the competition.

In this post, we’ll break down what keyword monitoring is, why it’s important, and how you can do it effectively to boost your SEO efforts.

So, without any further ado, let’s get started.

When you’re new to SEO, understanding whether your efforts are actually paying off can feel overwhelming.

You might see traffic coming in or keywords ranking, but how do you know if those results are good compared to others in your industry?

SEO benchmarks serve precisely this purpose: assessing your SEO performance against specific reference points or benchmarks.

In this post, we’ll discuss SEO benchmarks in detail and also help you track the key benchmarks. So, without any further ado, let’s get started.

Have you ever wondered who’s mentioning your website and linking back to it?

These links—known as backlinks—can significantly impact how search engines perceive your site. They influence your authority, visibility, and rankings. When you know who’s linking to you, it’s easier to see which of your content is making an impact, who values it, and where you have room to grow.

In this post, we’ll discuss practical tools and strategies to find out who is linking to your website.

So, without any further ado, let’s get started.