IDCA ranks among the most popular copywriting formulas out there. It stands for Identify, Develop, Communicate, and Ask, the four steps the copy uses to persuade your audience to patronize your product or service.
A winning IDCA copy begins by identifying and addressing the needs of your audience. It then informs them about your product or service before asking them to make a purchase. In this knowledgebase article, we will show you how to create IDCA-style content using Content AI.
Table Of Contents
1 Creating IDCA-style Content
Let us create IDCA-style to ensure high-quality and engaging content with our Content AI tool.
1.1 Enable the Content AI Module
The first step is to head over to WordPress Dashboard → Rank Math SEO. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.
Note: If you ever run out of credits, you can upgrade to a higher Content AI plan that aligns with your requirements.
1.2 Select the IDCA AI Tool
Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.
In the Content Editor, click AI Tools and select IDCA. Alternatively, you can choose the IDCA AI tool from your favourite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.
You will be presented with the IDCA AI tool settings. Let’s discuss each of these fields one by one.
2 Available Options in the IDCA AI Tool
We’ll now discuss the options in the IDCA AI tool in detail.
2.1 Product Name
Enter the product’s name exactly as you want it to appear in the content you are about to generate. This is a required field and should contain 200 characters or less.
2.2 Product Description
In no more than 200 characters, enter the details of the product in this field. You should enter as many details as possible. Remember to separate the entries with a comma.
Note: If you don’t have a product description, you can generate one using the Product Description AI tool.
2.3 Audience
Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.
See the full list of all the Audience options we offer ➜
2.4 Tone
Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can add multiple tones.
See the full list of all the Tone options we offer ➜
2.5 Output Language
Select the output language for the content you are about to create. You can choose only one language here. If the field already contains a language, delete it and select a new one.
See the full list of all the Output Language options we offer ➜
2.6 Number of Outputs
Enter one or two into this field, depending on how many IDCA-style content you want Content AI to create.
2.7 Generate
After filling in the required fields, click Generate. Content AI will create your IDCA-style content within a few seconds.
If you want Content AI to suggest more content, click Generate More.
2.8 Insert
Hover over the content you just generated and click Insert, as shown below. It will be inserted into your Content Editor. You can further develop it using the other AI tools available in Content AI.
3 Conclusion
That’s it! We hope you are able to communicate a solution using the IDCA AI Tool. If you still have any questions about using the IDCA AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…