What is Google Dance?
Google Dance refers to the massive changes in search rankings when Google updates its algorithm.
The term ‘Google dance’ is used to describe the up-down movements observed in rank tracking tools as a site earned and lost rankings within a short period.
Google dances have become rarer these days since Google now runs smaller algorithm updates rather than larger ones, which were common in the past.
However, the term is still used to refer to changes in rankings observed in sites that are beginning to rank in search results. The Google dance is often an indicator of Google’s interest in the site.