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The modern-day web has now become impressively competitive. And there’s no denying the importance of search engine optimization, whether you’re a digital marketing professional, an entrepreneur assisting other businesses in growing their online presence, or an ecommerce website owner looking to improve your brand (SEO).

With that said, organic keywords are an important cornerstone of an effective SEO strategy.

Organic keywords are search terms used in search engine optimization to attract free website visitors. Users can find your website without clicking on an ad if you use an organic keyword.

In simple words, they are utilized in search engine optimization to garner organic traffic. You can further rank for a featured snippet if you’ve optimized it correctly.

So, are you ready to learn how organic keywords can boost your website traffic and make it easier to attract new clients? Without further ado, let’s get started.

Do you have pages that have the potential for ranking and driving organic search traffic but aren’t part of your site’s structure? Or pages that aren’t supposed to be on your site, but Google finds them anyway?

The answer is almost certainly yes. At least, it is for a vast number of websites! These are called orphan pages.

In simple words, pages on a website with no inbound links are orphan pages.

In this post, you’ll learn what orphan pages are, why they’re important, how to find them, and how to incorporate them into your site structure for a successful SEO strategy.