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How to Use Pillar Content to Build Internal Links

Rank Math has a feature where it can mark a piece of content as “Pillar Content” – which is usually used for posts. A pillar content is an evergreen piece of content that is designed to answer age-old questions which are bound to be asked for years to come.

Marking two or more posts in the same category as pillar content will allow Rank Math to help you build contextual internal links to those pages/posts.

What is Pillar Content?

Pillar content also called Cornerstone content is a page or article that links all your other articles together. It comprises the most important articles on your website and the pages/posts that you want to rank for in the search engines.

For example, if your main topic is about sales, your pillar page can include a post on how to be better at sales and then link to other posts/content about:

  • Marketing
  • Content creation
  • SEO
  • Advertising
  • Social media

Why Are Pillar Pages Important?

Pillar pages have various important roles. Some of them are as follows:

  • They help to organize the website.
  • The pillar page is build to create opportunities for interlinking. 
  • Pillar pages naturally lend themselves to lead generation.
  • Pillar content forms a valuable part of modern content strategies.

Optimizing Your Cornerstone/Pillar Content with Rank Math SEO

You need to mark any post that you want to build links to, as a Pillar Post in the SEO meta box. In order to do so edit your post, head over to the General tab of Rank Math SEO, and then click on the This post is Pillar Content as shown below:

Pillar Content

Once done, when writing a new post, it will show your Pillar post from the same category you are using for the current post.

Link Suggestions

To give the articles more importance, we place the pillar/cornerstone articles at the top of the list of the link suggestions. This is used to build internal links to your most important content and these links also help increase their SEO rankings.

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