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Using the Local SEO Schema in Rank Math

The Local SEO section contains all the settings related to Local Businesses. If you don’t have a local business, and you’ve set up your website correctly in the Rank Math setup, then you shouldn’t see this section in the first place. Only proceed with if you have a local business website.

When you configure the Local Settings section Rank Math will add the necessary metadata to your website for Google to recognize your website as a local business website, and Google will start showing your website in the SERPs for related business queries.

Before configuring the settings here, we highly recommend that you claim your website in Google My Business if you already haven’t done so. Here are the instructions that you can follow.

Here are all the settings in the Local SEO Section:

all settings in local seo

Let us discuss each of the settings one by one.

Person or Company

This option simply lets you select if you’re operating your website as an individual or as an organization. Select the option that is appropriate for you.

configure person or company


Here you enter the name of the organization that your website represents. If your website represents you, then enter your name here.

enter name of company or person

Here you’ll select the Logo of your website. Click the “Add or Upload File” button to get started.

upload website logo

The WordPress media manager will open up. If you already have your logo uploaded, select it. Else, upload the logo file, then click the “Use This File” button.

upload and select logo file

The logo will now appear alongside the setting itself.

logo now appears side by the setting

Remember, the minimum resolution for your logo should be 160 by 90 pixels, and the maximum resolution should be 1920 by 1080 pixels.

If you change the logo in the future, click the “Add or Upload File” button again and select or upload another logo. To remove the logo completely, hover your mouse over the uploaded logo, and click the “X” which appears as an overlay.

the logo appears next to the settings


Here you will need to enter the URL of your website.

Use Multiple Locations (Pro)

Rank Math Pro has an option for corporates, stores, or agencies to use the multiple location SEO Schema markup on their website. With the multiple locations option, you can add multiple locations of your business into a separate custom post type. This makes handling dozens of locations extremely simple and manageable.

Enable Multiple Locations in Rank Math

With multiple locations, you can not only optimize your Local SEO for one particular location but, you can optimize your website to rank across a range of locations your business caters to.

enter your website url


Here you should enter the email address that you regularly check, as potential customers can and will contact you through it.

enter your contact email


(hidden when multiple locations option is enabled)

Enter your business address here. Be as accurate as possible here, as this address will not only be shown to the users but will also be used for navigation.

enter your contact address

Address Format

Customize the format of the address that is printed on the frontend when you use the Local SEO Shortcode. Change the variables to choose the format of the address.

Business Type

(hidden when multiple locations option is enabled)

Choose your business type for your homepage and about/contact pages. What you choose here will help Google categorize your website correctly when ranking you in locally searched keywords.

Opening Hours

(hidden when multi location is enabled)

You can tell Google and your website when you are open to business. This helps your real visitors decide when to do in-person visits.

Opening Hours Format

Select the hours format between 12hrs or 24hrs for use in the Local SEO Shortcode output.

Hide Opening Hours (Pro)

If opening hours do not apply to your business or you just wish to hide them from the view and from your Schema.

Closed label (Pro)

Customize the location “Closed” label by choosing a translated version or any other custom label.

Open 24/7 label (Pro)

Change the “Open 24×7” label to something easily. This shows up when using the Local SEO Shortcode and on your about and contact pages if you choose that option.

Open 24h label (Pro)

Change the 24hrs label to something else. This shows up when using the Local SEO Shortcode and on your about and contact pages if you choose that option.

Measurement system (Pro)

Choose between metric or imperial measurement system. Select kilometers or miles.

Map style (Pro)

Choose between Hybrid, Satellite, Roadmap, or Terrain map styles.

Maximum number of locations to show (Pro)

Choose a cap for the number of locations to display in the Local SEO Schema.

Primary Country (Pro)

Choose the main base for your business operations. This usually improves the accuracy of the store locater.

Show Route label (Pro)

Customize the route label for map navigation.

Location Detection (Pro)

Enable this option to automatically detect the user’s location as the originating point.

All Locations are part of the same organization (Pro)

When you enable this option, all the Local Business custom post types will have the parentOrganization property.

Enhanced Search (Pro)

Enabling this option will include all business locations in the site-wide search results.

When this option is enabled, the search results page will show Location data with the excerpt.


(hidden when Person Schema is enabled)

Enter your business’s phone number here. Do not leave this field blanks, as Google shows the phone number of local businesses prominently in the search results.

enter your contact phone number

Price Range

(hidden when multi location is enabled)

Select a price range for your business so visitors know what sort of budget they need to hire you or buy from you.

Google Maps API Key

Enter your Google Maps API key for making the in-line Google Maps and navigation work for your location. Grab the Google Maps API key here.

Geo Coordinates

Enter your Google Maps Geo Coordinates in this format:

41.40338, 2.17403

You can check this link on how to find your location’s Geo co-ordinates.

Locations Post Type Base (Pro)

When you enable multiple locations option, we will create a new custom post type called “RM Locations”. You can use the CPT to add multiple locations along with the proper Schema for multi-location Local SEO. Use this option to change the post type base from https://rankmath.local/locations/africa/



If you already have some locations saved with the previous, you might need to flush your rewrite rules.

Here is a screencast showing you how to add a new location using the Locations CPT and then add Local SEO information to it:

How to Add Multiple Locations Using Rank Math PRO Local SEO

Locations Category Base (Pro)

If you need to create a category for your multiple locations and wish to change the category base, use this option.

Locations Post Type label (Pro)

Don’t like the “RM Locations” label? Customize it and change it to anything else as per your preference.

Locations Post Type Plural label (Pro)

Choose a plural version of the locations label. This comes in handy when showing the search label like “Search RM Location(s)”

About Page

Here you will select which page from your website is the About Page. If you’ve followed Rank Math’s setup then you might remember that we recommend that you set up some basic pages on your website, which include an About Page, Privacy Policy, and more. If you’ve not created an about page, first you’ll need to create one by going to Pages > Add New.

add new page option

Here is a resource that lists many excellent About Pages for inspiration, and also tells you how you can create a great one yourself.

Once you’ve created the About Page, click the dropdown button and select the page you created. Rank Math will mark up the page appropriately so that Google recognizes it as your About Page.

select your about page

Contact Page

Here you will select the page that you’ve created as your contact page. The idea is similar as was with the About Page. If you don’t have one, create one, and then select it here in the settings.

select your contact page

Displaying Your Contact Information

As a local business, it is important to make your contact info easily visible on your website and in multiple places. If you manually add your contact information to your pages, then anytime you change your contact info, you’d have to remember all the places where you’ve added your contact information. Failing to update the contact information consistently can leave your visitors confused and worse—with the wrong information.

To avoid this problem altogether, we recommend that you use the rank_math_contact_info shortcode. This shortcode will fetch your contact information from all the settings you just configure above, which means you just have to update your information at one place if it ever changes.

That covers all the settings in the Local SEO settings.

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