AI-generated content is a hot topic these days. Many SEOs are turning to AI to help them create content quickly. However, there is a lingering concern: Will using AI-generated content lead to penalties from Google?
In this article, we will explore this question and provide you with the details you need to make a decision about using AI on your site. So, let’s dive in and find out if you should be worried about Google penalizing you for using AI-generated content.
In this guide, we’ll cover:
1 Does Google Penalize AI Content?
No, Google will not penalize you for using AI-generated content. While Google had traditionally favored content created by people, in September 2023, Google released an update to its Helpful Content System, indicating that it will now focus on content ‘created for people’ rather than ‘content written by people’.
In another documentation, Google revealed that it would reward high-quality content irrespective of whether it was written by a human or AI. Instead of focusing on how content was produced, Google says it will focus on the content’s E-E-A-T signals.
2 What Are E-E-A-T Signals?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a signal that Google uses to determine the quality and usefulness of a content. The stronger the E-E-A-T signal, the higher the quality of the content.
Of the four, trustworthiness is the most important. Google has to trust your site and content. Your content doesn’t need to display all four qualities as different content will display some more than others, depending on the intent of the content.
It is important to note that E-E-A-T is not a ranking factor. Instead, Google uses its ranking factors to determine the strength of a content’s E-E-A-T.
3 Can I Use AI to Write My Content From Start to Finish?
While Google has given the green light to create content with AI, it is essential to understand that Google expects your AI-generated content to be reviewed by a human.
This makes sense, considering AI will probably not create perfect content from scratch. So, while you can use AI to research, write, and edit your content, you should be involved to ensure that the content is high-quality and valuable to your readers.
4 Can Google Identify AI-Generated Content?
Google uses powerful models and algorithms to detect AI-generated content. By reviewing the grammar, syntax, and tone, Google can tell whether an article was written by a human or an AI.
However, we cannot say the same for many AI content detectors out there. Most have a hard time detecting AI-generated content. During tests, one AI content detector claimed AI wrote the US Constitution.
Even OpenAI, the creators of ChatGPT, had to shut down their own AI content detector after it proved unreliable at identifying AI-generated content.
5 How Can I Get Started With Using AI for SEO?
You can begin creating your content using Content AI. It was built specifically for WordPress users looking to cut down the time they spend creating their content without compromising on quality.
With Content AI, you get access to 40+ AI tools to research, write, and edit your content. You can use Content AI to create content for WordPress, WooCommerce, social media, email, podcast, and YouTube.
Content AI also comes with RankBot, your personal assistant and creative companion. If you have a business or SEO-related question, ask RankBot, and it will provide you with a response within seconds. You can refer to this page to start using Content AI for SEO.
6 Frequently Asked Questions
Does Google Penalize AI-Generated Text?
Google does not penalize AI-generated text. Google has indicated that it will focus on the quality of content rather than on whether it was generated by humans or AI.
Will AI-Generated Content Hurt SEO?
AI-generated content will not hurt SEO. AI-generated content will actually do the opposite. It will aid and improve your SEO. You can use AI to find keywords, generate ideas, and create content.
Can I List AI as the Author or Co-Author of an Article?
Google expects you to be involved in the content creation process, so you cannot list AI as an author. However, you should only list AI as a co-author if it is necessary.
In conclusion, using AI-generated content will not result in penalties from Google. Keep in mind that AI is becoming more prevalent and sophisticated, and search engines like Google are adapting to accommodate these advancements.
As long as the AI-generated content is helpful to the reader, you can confidently utilize it without fear of penalties. So, embrace the power of Content AI to assist you in delivering high-quality, user-centric content that adds value to your audience.
If you have questions about Rank Math or Content AI, you’re more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…