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How to Craft Headlines Using HERO Framework

The HERO copywriting formula means Headline, Explanation, Reveal, and Offer. It is one copywriting formula that works well when you need to capture your reader’s attention and persuade them to get your product.

With the assistance of Content AI, you can now effortlessly create headlines using the HERO formula that grabs your audience’s attention and keeps them hooked.

In this knowledgebase article, we will show you how to create a HERO-style headline with Content AI.

1 Creating HERO-style Content

Creating HERO-style content involves crafting high-quality, engaging, and impactful content that resonates with a wide audience. Let us create HERO-style content that can effectively communicate a brand’s values, build trust, and ultimately achieve marketing objectives using our Content AI.

1.1 Enable the Content AI Module

The first step is to head over to WordPress Dashboard → Rank Math SEO. Here, scroll down to find the Content AI module and enable it as shown below if you haven’t already.

Enable Content AI

Note: If you ever run out of credits, you can subscribe to a Content AI plan that aligns with your requirements.

1.2 Select the HERO AI Tool

Next, head over to Rank Math SEO → Content AI → Content Editor, as shown below.

Navigate to the Content Editor

In the Content Editor, click AI Tools and select HERO. Alternatively, you can choose the HERO AI tool from your favorite WordPress Editors or from the AI Tools tab, whichever suits your writing flow.

Select HERO

You will be presented with the HERO AI tool settings. Let’s discuss each of these fields one by one.

2 Available Options in the HERO AI Tool

We’ll now discuss the options available in the HERO AI tool.

2.1 Product Name

Enter the product’s name exactly as you want it to appear in the description you are about to generate. This is a required field and should contain 200 characters or less.

Product Name

2.2 Product Description

In no more than 200 characters, enter the details of the product in this field. You should enter as many details as possible. Remember to separate the entries with a comma.

Note: If you don’t have a product description, you can generate one using the Product Description AI tool.

Product Description

2.3 Audience

Select the option that best describes your target audience in this field. You can type in the word or select from the dropdown menu. You can enter multiple audiences.

See the full list of all the Audience options we offer ➜

Select Audience

2.4 Tone

Select the option that best describes your writing tone in this field. You can type in the word or select from the dropdown menu. You can enter multiple tones.

See the full list of all the Tone options we offer ➜

Select Tone

2.5 Output Language

Select the output language for the content you are about to create. You can choose only one language here. If the field already contains a language, delete it and select a new one.

See the full list of all the Output Language options we offer ➜

Select Output Language

2.6 Number of Outputs

Enter one or two into this field, depending on how many outputs you want Content AI to create.

Number of Outputs

2.7 Generate 

After filling in the required fields, click Generate. Content AI will create your headline within a few seconds.

Generate HERO content

If you want Content AI to suggest more content, click Generate More

Generate More

2.8 Insert

Hover over the content you just generated and click Insert, as shown below. It will be inserted into your Content Editor. You can further develop it using the other AI tools available in Content AI. 

Hover over the output and click Insert

3 Conclusion

That’s it! We hope you are able to communicate a solution using the HERO AI Tool. If you still have any questions about using the HERO AI tool or any other AI tool available in Content AI – you’re always more than welcome to contact our dedicated support team. We’re available 24/7, 365 days a year…

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