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Article Schema Type

When you mark up your posts and pages with Article Schema, they help search engines better understand the correct headline, published date & primary image of your article, and how they should be used in the search results. This gives search engines an opportunity to include your articles in various search features, and your articles gain increased visibility over normal search results.

In fact, all the articles in our Knowledge Base section and Rank Math Blog use Article Schema, and here is how our snippets appear in mobile search results with images.

Rank Math Article Schema in search results

If your website uses AMP too, then your articles are also eligible to feature in enhanced search results like Carousel, Top Stories, etc., for relevant search queries on mobile devices, attracting users to click-through your results.

Thankfully adding Article Schema is so easy with Rank Math, and in this knowledgebase article, we’ll discuss more about Article Schema Type and how you can use the Article Schema Type on your posts and pages – let’s get started:

Choosing Article Schema as Default Schema Type

Rank Math has made it easy to select a Schema type that you use the most on your website from the wide range of built-in Schema types…

You can use the Article Schema Type on all the articles on your website. Rank Math uses Article for Pages and Posts by default, but you can always change that by navigating to WordPress Dashboard > Rank Math > Titles & Meta > Posts/Pages and choose the Schema Type of your choice.

Default Schema Type configuration in Rank Math Titles & Meta

Configuring Article Schema on Your Post/Page

While the default Schema Type lets you mark up all your posts/pages with Article Schema, you can also set this Schema Type to a specific post/page with the Schema tab under Rank Math’s Meta Box.

1 Edit Your Post or Page

To set the Article Schema Type open your post/page by clicking on Edit post as shown below:

Open Post

2 Open Rank Math in the Gutenberg Sidebar

Click on the Rank Math SEO icon that displays alongside this post/page’s SEO score to open the SEO settings for this page.

Or alternatively, click the three vertical dots in the top right-hand corner of the edit page and select Rank Math in the Plugins section – as shown below:

Click on Rank Math

3 Navigate to the Schema Settings for This Post/Page

Click on the Schema tab in the Rank Math SEO. If it doesn’t appear here, ensure that you have enabled the Schema module by navigating to Rank Math > Dashboard > Modules in your WordPress admin area. Then click on Schema Generator.

Click on Schema Generator

4 Navigate to the Schema Builder

Search for the Article Schema Type and click on Use to open the Schema Builder.

Click on Use

5 Fill the Details in the Schema Builder

Now, Rank Math’s Schema Builder will show up. This is where you can set the headline, SEO description, keywords, and other fields available for the Schema type you’ve selected.

Add Headline, Description and Keywords

Headline

The default variable %seo_title% will populate the SEO Title you’ve set for the post/page.

Description

If you leave this field with the default variable %seo_description%, then Rank Math will use the meta description you’ve added for the article.

Keywords

The Keywords field is set with the default variable %keywords%, which would automatically populate the focus keyword(s) you’ve set for the post/page. If you wish to add the keywords manually, be sure to separate them with commas.

The keywords you add to the Schema Markup will describe the content to the search engines. Although there isn’t a limit on the number of keywords you can add to this field, adding a huge number of keywords can do more harm than good.

Search engines’ usage of meta keywords is a separate topic for discussion; however, Bing uses them cautiously only to identify spam pages. Hence, we recommend leaving the field with the default value or add only a reasonable number of keywords.

6 Enable Speakable Option PRO

With the rise in the number of voice searches and everyone looking to get ahead of the game, Speakable Schema makes your most important information coherent and easy to read. With Speakable, you select the information you want Google to read and use for your audience. In addition, the Speakable schema.org property identifies sections within an article or a web page best suited for audio playback using text-to-speech (TTS).

The Enable Speakable option (available in Rank Math PRO) lets you add speakable attributes to your Article Schema. You can enable it by selecting Enable from the drop-down list. Once you enable it you can then add a property by clicking on Add Property. You can add the headline and summary or any other cssSelectors here. 

Enable Speakable

7 Choose Article Type

And the last option would let you select the Article Type. You’ll see three different options available to choose — Article, Blog Post and News Article. Let’s get to know more about each type.

Article Type

Article

This type is used more in general and widely covers usage across any article. Hence, Rank Math, by default, sets Article as type, but you can always change it to a more specific one.

Blog Post

If you’re covering blog posts on your website, then you can set the article type as Blog Post. As a matter of fact, BlogPosting is a more specific type of Article under the Schema.org hierarchy. The usage of the type Article or Blog Post for your article is completely a choice of yours. But given that, Google’s guidelines recommend using the most specific Schema Type, it is suggested to choose Blog Post as the type whenever it is applicable.

Google's guidelines on using most specific applicable Schema Type

News Article

If your post is an article on a News website, then you can set the type as News Article. Rank Math includes a fully compliant News Sitemap generator, which is a requirement for your site to be featured in Google News, Google Discover, and other time-sensitive content.

If you’ve configured your post type to be included in the News Sitemap, then by default, Rank Math sets the Schema Type to NewsArticle for all the posts/pages you’ve marked as “news”, even if you set the type to Article or BlogPosting.

8 Update Your Post or Page

Click on Save for this Post once you have made the changes. Now simply update the existing post/page as you normally would do after making a change or click on Publish (if this is a newly created post/page).

You can then check your Schema with the help of the Schema Testing Tool.

And, that’s it! If you still have any questions on using Article Schema, feel free to reach our support team — we’re always here to help.

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