Reddit SEO: How to Rank Higher, Get AI Citations, and Drive Traffic
Reddit has quietly become one of the most influential platforms online. If you’ve searched anything recently, you’ve probably seen Reddit threads ranking on Google and influencing AI responses.
In just eight months, Reddit’s search visibility increased by over 2,100%. It now appears in 15% of Google’s AI Overviews and ranks as the most-cited source for LLMs, even surpassing YouTube.
With Google’s recent updates targeting thin content and spam, Reddit SEO has become a valuable resource for driving traffic and increasing visibility.
But here’s the catch: Reddit isn’t a traditional marketing channel. If you show up solely to promote your business, you’ll likely get downvoted, ridiculed, or banned. The key is knowing how to use Reddit the right way.
This guide breaks down exactly how to leverage Reddit SEO for improved rankings, increased traffic, and an effective content strategy without appearing spammy.