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What are Zero-Click Searches?

Zero-click Searches are web searches that end with visitors not clicking on any web pages displayed in the search result. 

In this case, the visitor doesn’t click because the search engine displayed the answer in a knowledge panel or rich snippet at the top of the search results.

Zero-click searches are a concern for SEOs since they lose traffic to Google. In the meantime, SEOs have been working around this by targeting keywords that do not have rich snippets or knowledge panels. 

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