What is Email Outreach?
Email outreach is the practice of reaching out to individuals or businesses through email. It is done to obtain backlinks, build relationships, form partnerships, or promote a piece of content, product, or service.
Email outreach is a great way to get your content in front of influencers, journalists, and bloggers. If they find it helpful and relevant enough, they can promote it on their own platforms or may even link back to it. Even if they don’t, you would have established a relationship with the prospect of a future partnership.
Despite its numerous benefits, email outreach should be done ethically and carefully because the recipient may consider it spam if done incorrectly.