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Getting your brand, product, or service mentioned in ChatGPT answers takes more than keywords or traditional SEO. ChatGPT relies on patterns in how it selects, ranks, and cites sources, and understanding these patterns is key to achieving visibility.

Most guides stop at the basics, so we ran deeper tests. We queried ChatGPT directly, reviewed every cited source, and tracked which pages consistently influenced its answers.

We compared results across Google and Bing to see how live data, authority signals, and search intent shape what ChatGPT pulls in. Surprisingly, we also found that older, but well-optimized content still appears.

These insights cut through the noise and show how ChatGPT SEO really works. In this article, you’ll learn practical steps to position your pages so your brand or product has a higher chance of being mentioned.

To see exactly how we conducted this research, watch the video below.

Picture this: your site’s ranking higher than ever… but traffic’s dropping. That’s because in 2026, more than half of Google searches now end without a click.

The reason? AI Overviews and instant answers are dominating search results. SimilarWeb says zero-click searches jumped from 56% to nearly 69% after AI Overviews rolled out.

So if you’ve watched impressions climb while clicks disappear, you’re not imagining things. Traditional SEO just isn’t cutting it anymore.

Here’s the deal: you’ve got to show up everywhere your audience looks and give them real value, not the same recycled info AI can spit out in two seconds.

In this guide, we’ll walk you through the top AI SEO strategies for 2026 so AI-generated summaries stop stealing your clicks. Whether it’s GEO, AEO, or ditching your reliance on classic search traffic, you’ll learn how to stay visible even when AI’s trying to answer for you.