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When it comes to SEO, you and I both know there’s no one-size-fits-all strategy. What works for one website may not move the needle for another. That’s where A/B testing comes in.

Instead of guessing which changes will improve rankings, clicks, or conversions, you can test two versions of a page or element and let the data guide your decisions.

In this post, I’ll walk you through everything you need to know about A/B testing in SEO, from the basics to the best practices that will help you avoid common mistakes.

So, without any further ado, let’s get started.

Have you ever searched for a nearby service—like a plumber, cafe, or dentist—and noticed certain businesses always show up at the top?

That visibility isn’t just luck. More often than not, it’s the result of strong local citations.

Local citations are mentions of your business’s name, address, and phone number (NAP) across various online platforms. And they matter—a lot. When done right, they help search engines trust your business and rank you higher in local results.

In this post, we’ll discuss what local citations are, why they matter for your business, and how you can build them effectively to improve your online visibility.

So, without any further ado, let’s get started.