A compelling product landing page is vital for capturing attention, communicating value, and converting visitors into customers. Crafting persuasive and focused copy can feel daunting, but with Content AI’s RankBot, the process becomes streamlined and efficient.
This AI-powered tool helps you craft content that resonates with your audience and drives results.
This knowledgebase guide walks you through creating high-converting product landing page copy using Content AI. Whether you’re showcasing features, addressing pain points, or encouraging action, RankBot offers tailored prompts to help your landing page stand out.
Note: If you run out of credits, you can subscribe to a Content AI plan that meets your needs. You can enable the Content AI module by navigating to Rank Math SEO → Dashboard → Modules in your WordPress dashboard.
1 Navigate to RankBot
To begin, you’ll use RankBot, a feature within Content AI designed to assist with various writing tasks, including creating landing page copy.
To access RankBot, navigate to Rank Math SEO → Content AI → Chat from your WordPress dashboard.
Alternatively, you can access RankBot directly from your WordPress Editor, whether you’re using the Block or Classic Editor.
Locate the page or post you’re working on and click the Content AI icon. In the Content AI Metabox, click the Chat icon to open RankBot.
Once RankBot is accessible, you’re ready to create an effective product landing page copy tailored to your product and audience.
2 Create Your Product Landing Page Copy
Before proceeding, ensure you have all the necessary product details at hand, such as the product name, features, and key information you want to include in the copy.
Next, navigate to RankBot and click the Prompts Library button.
This action will open the prompt list. Use the search bar to locate the “Product Landing Page” prompt.
When the prompt appears, select it and click the Use Prompt button beneath the preview section, as shown below.
This step automatically adds the prompt to the RankBot chat interface, setting it up for customization.
At this point, you’ll notice that the prompt includes two placeholders that require customization:
product features: List the specific features of your product that you want to highlight. These should include the name and key benefits or functionalities that make your product unique. For instance, if your product is a chatbot AI, features could include natural language processing, 24/7 support, and multi-language capabilities.conversion goal: Specify the action you want visitors to take after viewing the landing page. This could range from signing up for a demo, downloading a free trial, or completing a purchase. Defining the goal ensures the AI tailors the content to your desired outcome.
By providing clear and specific details in these placeholders, you guide RankBot in creating an effective and targeted landing page copy.
Imagine you’re creating a landing page for your software, TaskMaster Pro. You want to highlight features like its intuitive interface, collaboration tools, customizable task lists, time tracking and reporting, and app integrations. Your goal is to encourage visitors to sign up for a free trial.
You could customize the prompt as follows:
“Create a landing page highlighting TaskMaster Pro features such as its intuitive user interface, collaboration tools, customizable task lists, time tracking and reporting, and integrations with popular apps, persuading visitors to achieve sign up for a free trial. Include a clear call-to-action and optimize for SEO.”
Paste the customized prompt into the RankBot chat interface and click the Enter icon to submit it, as shown below.
Once submitted, RankBot will then generate a complete copy for your product landing page, including features, benefits, testimonials, calls to action, FAQs, and contact information. It may look like something like this:
Carefully review the generated copy to ensure it accurately represents your product and resonates with your target audience. While the AI provides a solid foundation, you may need to fine-tune certain elements to match your unique style and messaging.
Remember, the quality of your input directly influences the output. Spend time crafting detailed and accurate information for the product features and conversion goal placeholders. The more context you provide, the better the AI will perform in generating effective copy.
You know your product better than RankBot, so your role is crucial in supplying the right details while the AI handles the structure and flow.
And that’s it! You’ve successfully created a product landing page copy using Content AI. If you have any questions about using RankBot or Rank Math, don’t hesitate to reach out to our dedicated support team—they’re available 24/7, 365 days a year.