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How to Use Brand Names on Your WooCommerce Store

Rank Math lets you add Product Schema to your WooCommerce product pages. One of the key components in Product Schema is the “brand” of the products you’re selling.

Whether you’re selling food, cosmetics, or any other products, you’ll want your storefront to reflect your brand. Your brand is what customers see before they even see your products, so it’s important that you make sure that your brand is clearly represented on your store’s homepage. If you don’t have a brand name, your feed won’t be accepted by Google Merchant Center.

In this knowledgebase article, we’ll show you how to add WooCommerce brand names in OpenGraph and Schema Markup with the help of Rank Math PRO.

Use Brand Name in WooCommerce Product Schema

To set a brand name in your WooCommerce Product Schema, you can follow the exact steps discussed below.

1 Open WooCommerce Settings

In order to set a brand name head over to WordPress Dashboard → Rank Math SEO → General Settings → WooCommerce as shown below:

WooCommerce settings in Rank Math

2 Select Brand

Scroll down the page to find the Select Brand option. From the drop-down list, you can select the WooCommerce taxonomies that hold the brand names.

select brand

In case, if your WooCommerce store sells products only from one brand, then you can choose the Custom option. Now another field named Brand would appear below the current option. Here you can enter the name of the Brand.

Once you’ve added a custom brand name, all the products on your website will have this Brand in the Schema and OpenGraph Markup. This is useful and helps you fix if you’re seeing brand name-related warnings in Google’s Schema testing tools or in Search Console.

Enter brand name

3 Save Changes

Once you’ve selected the brand, click the Save Changes button at the bottom of the screen as shown below.

Save Changes

Note that this option is available only in Rank Math PRO – Fortunately, upgrading to Rank Math PRO in order to take advantage of this feature couldn’t be easier.

And, that’s it! If you have absolutely any questions on using Rank Math, please feel free to reach our support team directly from here, and we’re always here to help.

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