Over the years, Rank Math has grown into one of the most powerful and trusted SEO plugins in the WordPress ecosystem. We’ve built this journey together with you (our users) at the center of every decision.
It’s with this same commitment that we’re announcing a change that will enable us to continue serving you at the highest level: an adjustment in our pricing.
This is not just about numbers, but more about ensuring that we can continue to deliver the innovation, support, and reliability you’ve come to expect from our products and services.
Change, while not always easy, is an inevitable part of growth. This pricing adjustment allows us to continue improving Rank Math at the pace and quality you deserve. Let us walk you through the reasons that have led us to this decision:
1 New Features and Capabilities
We’ve been hard at work developing innovative features and capabilities that empower you to achieve even greater heights. These enhancements have been designed to make your interactions with Rank Math smoother, more efficient, and help you stay ahead of the competition.
1.1 New Features added to Rank Math
Since our last price revision in March 2024, we’ve rolled out some of the most requested and cutting-edge features to keep you ahead of the competition. Here’s a glimpse of what we had done:
✔️ Added: [HUGE!] Feature to track AI Search Traffic from AI search engines like Gemini and ChatGPT directly within Rank Math Analytics
✔️ Added: [HUGE!] Feature to determine the search intent of the Focus Keyword
✔️ Added: Side-by-side comparison of your site’s SEO Analysis with your competitor’s
✔️ Added: Robots.txt validator tool in the Robots.txt settings
✔️ Added: Support for LLMs.txt file
✔️ Added: Field to insert the Creator data in the DataSets property of the Dataset Schema
✔️ Added: Variable support to the “Replace” field in Replacements
✔️ Added: New field for the YouTube API key in the Video Sitemap settings to auto-fetch data accurately for YouTube videos
✔️ Added: Product Carousel Schema will now be added to the Shop and Product Archive pages when Remove Schema Markup on Shop Archives and Remove Snippet Data for the archive are disabled
✔️ Added: Power words support for French, Japanese, Spanish, Italian, Finnish, and Hungarian languages
✔️ Added: Option to lock the modified date of a post when there is no substantial change in the content
✔️ Added: Option to remove the selected About & Contact page from Local SEO settings
✔️ Added: Option to include Authors without any posts in the Sitemap
1.2 Content AI
We’ve expanded Content AI’s capabilities with more advanced and 1-click automations. These additions have helped you create optimized content faster, easier, and more effectively than before.
Here’s a look at some of the newest features:
✔️ Added: [NEW!] Tool to Generate Image Alt using Content AI
✔️ Added: [HUGE!] New Blog Post Wizard AI Tool to write SEO-friendly long-form articles with 1-click
✔️ Added: [NEW!] Option to fix the SEO tests using AI in 1-click
✔️ Added: Support for Arabic language in Content AI
✔️ Added: Turkish language support in Content AI
✔️ Added: Fix with AI tool will now work on the content tests in the Classic editor
✔️ Added: Features & Benefits field in Content AI FAQ tool
✔️ Improved: Existing Content AI Research data will be visible even after the subscription expires
✔️ Improved: Content AI Research tool recommendations on WooCommerce products
✔️ Improved: Bulk Meta Tags Generation using Content AI by sending more specific content to the AI
1.3 Filters & Hooks for Advanced Customization
For developers and advanced users, Rank Math is now even more customizable, with more filters and hooks. So you can fine-tune how Rank Math behaves on your website, giving you even more control over the SEO workflows.
✔️ Added: New filter to modify the value of <news:language> in the News Sitemap
✔️ Added: New filter to change the content passed to the Auto-detect video parser
✔️ Added: New filter to include products with specific stock statuses in the Sitemap. You can now use this filter to exclude out-of-stock products from the Sitemap.
✔️ Added: New Filter to enable GTIN field
✔️ Added: New filter to change the Contact Info shortcode content
✔️ Added: New filter to modify FAQ & HowTo Block content
✔️ Added: New filter to disable the cache used in the plugin
✔️ Added: New filter to modify localized JSON data added to the frontend
✔️ Added: New filter to remove the Lock Modified Date option
✔️ Added: New filter to remove one or more Content AI tests
✔️ Added: New filter to change the hook used for monitoring the 404 page
✔️ Added: New Filters to modify the query used for generating the HTML Sitemap
✔️ Added: Filter to exclude certain domains from the Open External Links in New Tab option
✔️ Added: Filter to set a hard limit on the posts displayed in the HTML sitemap, defaults to 1000 posts
✔️ Added: New filter to exclude posts with canonical URLs in the sitemaps
✔️ Improved: Filter to allow shortcodes in the Product Schema description now works for the variant description as well
✔️ Improved: rank_math/manage_posts/seo_filter_options filter can now be used to remove SEO filters from Posts
2 Regular Updates and Maintenance
Our commitment to your satisfaction extends beyond the initial purchase. We are dedicated to continually refining and improving Rank Math to meet your evolving needs. Regular updates, security patches, and meticulous maintenance ensure that your experience with our services remains top-notch, providing you with the stability, security, and reliability you deserve.
We have one of the best update cycles of any WordPress plugin, and the same is reflected in our changelog.
2.1 Compatibility with WordPress Ecosystem
We’ve proactively ensured compatibility with new WordPress releases, WooCommerce changes, and Google’s evolving Schema standards, so your website and SEO efforts always stay future-proof.
✔️ Added: New properties to the Product Variant Schema that was recently introduced by Google
✔️ Added: WordPress 6.5 Compatibility
✔️ Added: Compatibility with WordPress 6.6
✔️ Added: Compatibility with WordPress 6.7
✔️ Added: Rank Math SEO Metabox can now be used in FSE Block Templates
✔️ Improved: Compatibility with the Multisite Global Media plugin
✔️ Improved: Migrated Local Business to the new block.json format
✔️ Improved: Migrated HowTo, FAQ, and Schema Block to the new block.json format
✔️ Improved: Updated the Links modal UI to align with WordPress styling
✔️ Added: Support for AVIF images in Open Graph meta tags
✔️ Improved: WooCommerce Product Schema now uses the GTIN value from WooCommerce’s built-in GTIN field. On existing sites, values will be migrated automatically upon updating the plugin or can be migrated manually using the GTIN Database Migration Tool.
✔️ Improved: Rank Math SEO Metabox in the Divi editor is now movable
✔️ Improved: Added hover state to SEO score buttons in the WordPress Editor toolbar for better accessibility
2.2 Performance Optimizations
Rank Math is already the fastest WordPress SEO plugin. But that doesn’t stop us from raising the bar even higher. We’ve migrated the entire plugin to React through various phases, optimized database queries, and streamlined processes across the plugin.
This resulted in smoother workflows, instant loading dashboards, and less server load for you.
✔️ Improved: Moved Status & Tools code to React to load blazing fast. We will gradually enhance the performance of other modules
✔️ Improved: Moved Rank Math Dashboard page code to React to load blazing fast. We will gradually enhance the performance of other modules
✔️ Improved: Moved Rank Math Setup Wizard page code to React to load blazing fast. We will gradually enhance the performance of other modules
✔️ Improved: Optimized database queries in the Analytics module running in background processes
✔️ Improved: Moved SEO Analysis code to React to load blazing fast. We will gradually enhance the performance of other modules
✔️ Improved: Migrated plugin settings to React for blazing-fast load times. This marks the final phase of our React migration
✔️ Improved: Prevented autoloading of plugin-specific options
✔️ Improved: Moved Redirections code to React to load blazing fast. We will gradually enhance the performance of other modules.
✔️ Improved: Moved Role Manager code to React. Now it loads blazing fast. We will gradually make other modules load fast as well.
✔️ Improved: Moved the Competitor Analyzer code to React for faster loading. We will gradually enhance the performance of other modules
✔️ Improved: Optimized the CSV import process to speed up the import
2.3 Security Enhancements
As our features grow, so does our security posture. We’ve strengthened multiple components of Rank Math to protect you from potential exploits, all responsibly disclosed and patched proactively, ensuring your site has always remained secure without you lifting a finger.
✔️ Improved: Strengthened the security of the plugin’s Import Redirections and Update User’s SEO Data features to prevent potential exploitation by users with Administrator-level access. Thanks to Leo for revealing it responsibly
✔️ Improved: Strengthened the security of the plugin’s HowTo Block to prevent potential exploitation by users with post edit access. Thanks to WordFence
✔️ Improved: Strengthened the security of the edit .htaccess feature to prevent potential exploitation by users with access to the General Settings. Thanks to Rafie Muhammad (Patchstack) for disclosing it responsibly
✔️ Improved: Strengthened the security of the plugin’s Schema feature, thanks to Webbernaut for responsibly disclosing the issue
✔️ Improved: Strengthened the security of REST endpoints in the plugin
✔️ Improved: Security of the plugin’s endpoint used for updating the Schema Templates to prevent potential exploitation by users with edit-page access, thanks to Shariful Islam & Patchstack for responsibly disclosing the issue
✔️ Improved: Strengthened the security of the plugin’s FAQ Block. Thanks to WordFence for disclosing it responsibly.
✔️ Improved: Strengthened the security of the plugin’s Blocks. Thanks to Dmitrii Ignatyev and Ngô Thiên for disclosing it responsibly
✔️ Improved: Strengthened the security of the plugin’s Blocks. Thanks to WordFence for disclosing it responsibly
2.4 Other Significant Improvements
Beyond major features and performance upgrades, we’ve made numerous refinements that improve the day-to-day experience of using Rank Math. While smaller individually, these improvements collectively make your workflow smoother and more efficient.
✔️ Improved: Placeholder for the Address fields in Local SEO settings to clarify the required value for the Country field
✔️ Improved: Tooltip text in the SEO Performance Overview Report for better clarity
✔️ Improved: Local SEO Block & Shortcode will now use the address format from the settings
✔️ Improved: Links Counter by adding indexes to the rank_math_internal_links table
✔️ Improved: Auto-generated Video Schema will be removed when the associated video is deleted from the content during post updates
✔️ Improved: Stats on the Analytics page will now display N/A instead of 0 for data that doesn’t exist in Google Search Console
✔️ Improved: Variable Products from the ProductGroup Schema will now use the main product’s description if it is unavailable for the variant
✔️ Improved: New posts will now be included in the News Sitemap if they have multiple terms and one of them is not excluded from the Settings
✔️ Improved: Podcast RSS feed now supports special characters in the summary
✔️ Improved: Date in podcasts will now use the format from site settings
✔️ Improved: Space is now supported in the Find & Replace field of the Image Replacements
✔️ Improved: Title, tooltip & number formats used in Analytics stats to make them easier to understand
✔️ Improved: Debug Redirections option can now track other Rank Math system redirections, such as Redirect Attachments and Author/Date archives redirects
✔️ Improved: Updated the Redirections sources field type to longtext to support large texts
✔️ Improved: Analytics page will now show a warning notice when CRON is not working on the site to fetch the data from Google Search Console
✔️ Improved: Title, tooltip & number formats used in Analytics stats to make them easier to understand
✔️ Improved: Changed the Analytics data fetch frequency from 7 days to 3 days to show fresher data sooner in the Stats
✔️ Improved: Site getting automatically disconnected from Analytics will now attempt to reconnect in the background, and if that fails, a notice will prompt the user to reconnect manually
✔️ Improved: Analytics URL Inspection now prioritizes fetching high-traffic pages before other pages
✔️ Improved: Added site notice for failed Analytics data fetch due to any reason
3 Improved Customer Support
Fast and reliable support is a core part of the value you get with Rank Math. When you need help, you should get clear answers quickly, and that’s exactly what we’ve been doubling down on.
Since our last pricing update, the demand for support has grown significantly, and our support team has handled:
✔️ 77,485 email tickets
✔️ 57,351 forum topics
✔️ 2928 queries on social media
We’ve also received 8,320 user ratings in our support forums, with 8 out of 10 users leaving 5 stars, indicating that our support continues to earn high user satisfaction.
Behind these numbers is a dedicated team working around the clock to make sure you’re never left stuck. Scaling this level of support requires ongoing investment, but it’s worth it because your time and experience with Rank Math matter as much as the features we build.
This pricing adjustment ensures we can continue to expand and strengthen our support team, so you always get quick, in-depth help when you need it, letting you focus on growing your site, not troubleshooting.
4 Still Great Value
Even after this adjustment, Rank Math continues to remain more affordable than most alternatives, with more features now included than before.
To simply put, Rank Math still offers the best ROI in the WordPress SEO space.
5 Long-term Sustainability
As we grow together, it’s essential that we build a sustainable foundation. We do not want to be yet another plugin that abandons plugin development and leave their users stranded.
This pricing adjustment allows us to continue investing in research, development, and innovation. By securing our future, we can stay true to our promise of delivering high-quality solutions that stand the test of time.
6 Inflation and Operational Costs
The global landscape is ever-changing, and we’re not immune to the impact of rising costs. Running Rank Math at scale today is very different from when we started. Serving millions of websites securely and reliably requires far more resources than it used to.
- Servers & Infrastructure: We’ve massively scaled our backend systems to handle the growing data demands of Rank Math Analytics, Content AI, and other features you rely on daily.
- APIs & Integrations: The APIs that power features like Content AI have grown both in complexity and cost.
These ongoing costs have increased significantly. We’ve absorbed them for as long as possible to avoid raising prices, but to keep delivering the speed, reliability, and innovation you expect, an adjustment has become necessary.
Moving Forward Together
We believe in transparency, and we want you to understand that this decision was not made lightly.
We understand that change can be met with mixed emotions. It’s natural to feel uncertain about adjustments, but we want to assure you that our commitment to your success remains unwavering. We’re in this journey together, and every step we take is driven by our dedication to providing you with exceptional value.
We are immensely grateful for the trust you’ve placed in us, and we want you to know that this decision was made after careful consideration of both your needs and our responsibilities. Our aim is to create a sustainable future where we can continue to serve you with the passion and dedication you deserve.
Thank you for your continued support, understanding, and partnership. We look forward to embarking on this new phase together, one that holds the promise of even better experiences and brighter possibilities.