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What Is the Ideal Meta Title Tag Length?

What is a Meta Title Tag?

Title Tag is the HTML element that specifies the title of a web page. They are displayed on the SERPs as the clickable headline. Title tags play an important role in usability, social sharing and also enhances the SEO of your website. The best practice is to keep the title tag accurate and write a concise description of your content.

Here is what a title tag looks like:

<title> How to Setup Rank Math SEO Plugin Properly </title>

And here is what it looks like in the SERPs:

Meta Title in SERPs

Why Are Title Tags Important?

Title tags provide a quick insight into your content to the visitors. This is the primary piece of information that helps to determine which results to click on the SERPs. Hence the title tag is considered one of the most important elements for SEO. Make sure that your website has a unique and descriptive title for your content.

Here are couple of reasons why title tags are important:

  • Creates the First Impression: The title tag is the first thing that a visitor will notice while performing a search. So this is your chance to make the first positive impression.
  • Leverage the Brand: Make sure you display your brand name in your title tag as people trust brands. This entices the click and increases the website traffic.

What Is the Ideal Length for Meta Title?

The ideal length for the meta title is 50–60 characters. Google starts to cut off the title tag after 50-60 characters. Hence it is a good practice to keep your title tag around this length.

If you are using Rank Math plugin, then adding a title to your post is extremely simple. Also, Rank Math limits the usage of the title tag to 60 characters, as shown below:

Title Tag in Rank Math

Google sometimes does not honor the titles and displays them according to its will. You can go through this post on the Google Search Console support section. But you need not worry if you are using Rank Math plugin. Rank Math helps to determine the length of the title and also provides you with suggestions that can help you to improve the title.

Title readability by Rank Math

You can also test your title tag with one of these pixel width checking tools:

How To Write A Good Meta Title Tag

Here are a few tips for creating titles of the web pages:

  • Keep your title brief and descriptive that is relevant to the content of your pages.
  • Avoid keyword stuffing, i.e., repeating the same words or phrases multiple times. 
  • Avoid repeated titles.
  • Create unique titles for each page of your website.

Title tags are very important from a search engine optimization, user experience, and social media point of view. They aren’t that complicated as they seem so; they just take some amount of time and effort to get it right. We recommend putting in efforts to continually improve on your title tags as they can get you enough traffic to your website.

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