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How to Use Product Schema for Easy Digital Downloads Products

Easy Digital Downloads (EDD) is a popular WordPress e-commerce plugin that allows you to sell digital products via a WordPress website. The plugin makes it easy for customers to buy and download your digital products like eBooks, WordPress plugins, PDF files, images, infographics, etc.

In this tutorial, we’ll walk you through how to use the Product Schema type on products you create using the Easy Digital Downloads plugin – let’s get started.

Note: EDD Product Schema appears only when you are using Rank Math on a Download page created using Easy Digital Downloads. Rank Math detects whether the Easy Digital Downloads (EDD) is installed on your website and adds Schema configuration settings to your Title and Meta settings.

1 How to Add EDD Product Schema Type?

Before we begin, you’ll need to ensure that Rank Math’s Schema Module has been enabled on your website by navigating to Rank Math SEO → Dashboard → Modules in your WordPress admin area.

Enable Schema (Structured Data) module

1.1 Edit Your Download

To add the EDD Product Schema Type, first head over to your Downloads and click on Edit, as shown below.

Click on Edit

1.2 Navigate to the Schema Settings for the Download

Go to the Schema Settings by clicking on the Schema tab in the Rank Math SEO and then click on Schema Generator.

Click on Schema Generator

1.3  Navigate to the Schema Builder

Find the EDD Product Schema from the list and click on Use to open the Schema Builder.

Use EDD Product Schema

1.4  Save the Schema Type

In the Schema Builder, click on Save for this post once you’re done making any changes to the EDD Product Schema for this page. Then, simply update the page as you normally would after making a change or click Publish if this is a newly created page.

click on save for this post

And that’s it! You can then check your Schema with the help of Google’s Rich Results Testing Tool.

2 Configuring Product Schema for Easy Digital Downloads Products

Rank Math’s Easy Digital Downloads integration automatically pulls the product data entered in the EDD Product created in the WordPress admin area. This makes the entire process easier and even faster.

Here are the various options that you need to configure to be included in the Product Schema for Easy Digital Downloads Products.

2.1 URL

The permalink of the Easy Digital Download Product is added as the URL. When you click the Edit option, you can change the permalink of the product.

URL of the Easy Digital Download Product

2.2 Name

Enter the name of the Easy Digital Download Product as shown below.

Name of the product

2.3 Category

You can select the Category from the right sidebar from the Download Categories.

Add category to Easy Digital Download Product

You can also select multiple categories for your product and choose the primary term to be included in the Product Schema. In case the option to select a primary term is unavailable for you, navigate to Rank Math SEO → Titles & Meta → Downloads → Primary Taxonomy and choose Download Categories from the drop-down list. Finally, click the Save Changes button to reflect the changes.

Primary Taxonomy - Easy Digital Downloads

2.4 Description

You can add more details of the Easy Digital Download Product by adding a description. This will further be added as a description to the Product Schema.

Add description

2.5 SKU

SKU (Stock Keeping Unit) is a unique identifier that helps businesses track inventory. SKU option is available only if the Enable SKU Entry is selected from Downloads → Settings → Payments → Accounting, as shown below.

Enable SKU Entry

You can then add SKU in the Download Settings as shown below. If you do not add SKU a “-” is added.

Add SKU in the download settings

2.6 Value Added Tax (VAT) Included

You can apply tax on your product. To do so, select the Enable Taxes checkbox from Easy Digital Downloads → Settings → Taxes.

Add value-added tax

The tax will be calculated from Easy Digital Downloads → Settings → Taxes → Prices Entered with Tax. If this option is enabled, the price entered on the product edit screens is the total amount the customer will pay after taxes. For example, if enabled and the price of a product is $10, the customer will pay $10 at checkout. The exact amount charged in tax will be calculated automatically.

Prices entered with Tax

2.7 Image

To include the image in the Product Schema, Rank Math considers the product image that can be added from the right sidebar in your Easy Digital Downloads Product Editor.

Add Image to the product

2.8 Offers → Price

The price at which your customers can buy your product. The price can be configured for the Easy Digital Downloads Product under the Download Prices section. This is added to the Product Schema further under the Offers Schema.

Price - Easy Digital Downloads

2.9 Offers → Price Currency 

The price currency is the same as the one you configured for your Easy Digital Download Product under Downloads → Settings → General → Currency tab → Currency. In the Currency section, you can change the Currency.

set currency for your Easy Digital Download Product

2.10 Offers → Seller 

Rank Math adds the seller of the product. The seller is added as a Person/Organization in the Product Schema, including name and URL. You can configure these settings from Rank Math SEO → Titles & Meta → Local SEO.

Local SEO Settings for Product Schema

And that’s it! If you’ve any questions on configuring Product Schema for Easy Digital Downloads, please feel free to reach our support team directly from here, and we’re always happy to help.

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